According to the latest analyses by the forecasting firm Trendalytics, the fall-winter 2025 season will be marked by a palette of natural colors, punctuated by bold looks, soft skin, neutral nails, and indulgent fragrances. Here is an overview of the trends that will shape the market.
Trendalytics looked at the hair care, makeup (eyes and complexion), manicure, and perfume segments.
Hair
Consumers are turning to more natural methods of coloring and styling their hair. The color “honey blonde” has jumped 123% on social media, while chocolate brown has gained 54%.
Heat-free hairstyles continue to be popular. “Heat-free curls have grown 12% in market adoption compared to last year. In terms of cuts, the flippy bob is gaining ground (+190% in searches), for an easy-to-maintain look,” according to Trendalytics.
Eyes
Inspired by the Fall/Winter 2025 runways, “spectacular” looks are appealing for the holidays and everyday wear. Graphic 60s-style eyeliner is up 200% in popularity on social media, while under eyeliner (22 million views on TikTok) is also attracting attention.
“Glitter mascara (+417% in searches) is shaping up to be a must-have for the end of the year.”
Complexion
Consumers favor looks that respect the skin’s natural texture. Skincare makeup (+21%) is gaining ground.
After the craze for blush, the focus is shifting to the eyes and lips, although red blush (+70%) is appealing for a natural “rosy cheeks” effect.
Nails
Neutral shades are gaining momentum this fall. Nude nail polish is up …
