When it comes to trends, the Internet and social networks make the headlines. Spate, an online data analysis platform, has looked at the searches made by Internet users to find out what types of products are most in vogue at the start of 2025.
“Facial products are the cosmetics most sought-after by Internet users,” comments Spate. “Consumers are eager to solve their skin problems, and want effective, innovative products.”
Top most popular products
Among skincare products, here are those that interest American Internet users the most:
• K-beauty
• Pimple patches
• Lip balms
• Acne treatments
• Lotions
• Facial cleansers
• Facial moisturizers
• Lip oils
• Collagen masks
• Make-up remover oils
Top skin concerns
Americans want products to fight:
• Acne
• Dry skin
• Rosacea
• Hyperpigmentation
• Atopic dermatitis
• Dark circles
• Acne scars
