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Trends:Market

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experienceSubscribers only

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in CanadaSubscribers only

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Wednesday, April 2, 2025
What's new at Cosmoprof Bologna?Subscribers only
From March 20 to 23, 2025, the Italian city of Bologna vibrated to the rhythm of the Cosmoprof trade show. As every year, the Grand-Messe of the cosme...
Tuesday, April 1, 2025
How is the supermarket beauty market faring?Subscribers only
At the traditional “Beauty Business” event organized by CEW France on March 14, 2025, Valérie Locci, Key Account Manager at Circana, shared her views ...
Wednesday, March 19, 2025
Global overview of the beauty marketSubscribers only
Every year, the crème de la crème of forecasting agencies gather at the Salons Hoche, invited by the CEW France, for the Beauty Business: a morning ri...
Tuesday, March 11, 2025
When beauty reinvents itselfSubscribers only
More and more consumers aspire to a balanced lifestyle in which they feel good. And to help the general public in this quest, the beauty industry is r...
Tuesday, March 11, 2025
Which beauty brands are the most inclusive?Subscribers only
These days, the issue of representation is very important to consumers. Over 50% of members of generations Z and Y say they are ready to boycott a bra...
Tuesday, February 25, 2025
What are the most popular skincare products in 2025?Subscribers only
When it comes to trends, the Internet and social networks make the headlines. Spate, an online data analysis platform, has looked at the searches made...
Tuesday, February 18, 2025
Artificial intelligence, inclusiveness, sustainability... the key trends of 2025Subscribers only
According to online polling site Attest, cosmetics brands can’t ignore certain trends in consumer society. The platform has listed all the must-know t...
Tuesday, February 11, 2025
What are the beauty trends of 2025?Subscribers only
The world moves, and so do trends. For the past 11 years, the VML forecasting agency has been publishing its projections in terms of trends at the beg...
Tuesday, February 11, 2025
Longevity, scalp care: 2025 trends as seen by KlineSubscribers only
Now it’s Kline’s turn to forecast the trends that will influence the beauty market in 2025. According to the agency, brands should focus on a new appr...
Tuesday, February 4, 2025
Distribution: French consumers' expectationsSubscribers only
Whether online or in-store, the French have high expectations. The latest OpinionWay survey for La Retail Tech gives the general public the chance to ...
Tuesday, January 14, 2025
When the shop reinvents itselfSubscribers only
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experience...
Tuesday, January 14, 2025
Retail: the major trends in 2025Subscribers only
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to...
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