Ecoresponsibility

Trends:Market

Is the beauty and personal care section in supermarkets really holding up?

On March 13, 2026, at the Beauty Business event organized by CEW France, Emily Mayer, Director of Business Insights at Circana, presented a review of the 2025 beauty and personal care market in mass retail. According to her, the market is stabilizing in terms of volume but is clearly experiencing a slowdown in value growth.

Is the pharmacy the beauty destination of the future?

On March 13, 2026, at the Beauty Business event organized by CEW France, Nicolas Grélaud, CEO of OpenHealth, provided an overview of the pharmacy sector as a beauty distribution channel. According to him, the pharmacy has entered a new era.

When sunscreen gets a makeover

Based on data from online research and social media, the trend forecasting agency Spate highlights a shift in the solar care market. This category of skincare products is now focused on how they look on the skin and their ease of use.

The cosmetics market in the face of change

At the Rencontres Ingrecos event held in Paris on March 17, 2025, Jean-Marc Giroux, President of Cosmed, presented an overview of the current state of the cosmetics industry. Here is a summary of the key points of his presentation.

What is the current state of the prestige beauty market in France?

On March 13, 2026, CEW France held its Beauty Business event. Mathilde Lion, Executive Director of Global Client Development at Circana, presented the 2025 market report on the luxury beauty sector in France.

Wednesday, October 23, 2024

Marketing: what if personalisation was the key?

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To win over consumers, it’s important to have a well-honed strategy. Forward-looking consultancy Mintel has just published its report on the best mark...

Tuesday, October 22, 2024

K-Beauty is booming in the United States

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It’s not just in Asia that Korean cosmetics are catching on. According to the research agency Kline, more and more American women are giving in to the...

Wednesday, October 16, 2024

indies brands: instructions for use

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In recent years, new players have entered the cosmetics market: independent brands or “indies brands”. In a recent study, the FEBEA takes stock of the...

Tuesday, October 15, 2024

End-of-year festivities: independent retailers say they are "optimistic"

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As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that conn...

Tuesday, September 3, 2024

Americans are using more and more cosmetics

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For several years now, trend consultants have been predicting a boom in the use of beauty products by men. It would appear that this is the case in th...

Tuesday, July 16, 2024

What are the trendiest brands for summer 2024?

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Networks contribute enormously to the popularity of cosmetics companies with consumers. Dynvibe, an agency specializing in social intelligence, theref...

Tuesday, June 25, 2024

The most valuable brands according to Kantar BrandZ

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As it does every year, trend agency Kantar compiles a multi-sector ranking of the world’s most valued brands. To calculate the value of a company and ...

Tuesday, June 25, 2024

Spring-Summer 2026 in five colors

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In foresight, it’s never too early to talk about the future. The WGSN agency has teamed up with Coloro to create a color palette that is likely to inf...

Wednesday, June 19, 2024

"Lifelong care": a new trend in cosmetics

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What if the beauty industry accompanied consumers throughout their lives by adapting routines to specific periods? This was the premise put forward by...

Wednesday, June 5, 2024

What are the latest make-up trends in the UK?

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When it comes to cosmetics, consumers’ expectations change depending on their age, gender and where they live. In a recent report, trends consultancy ...

Tuesday, May 7, 2024

When beauty rhymes with simplicity

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The cosmetics industry is renowned for marketing beauty dreams. But some consumers don’t want to fantasize, and are more sensitive to a more pragmatic...

Tuesday, April 30, 2024

Sleeping Beauty... and her skin care!

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A good night’s sleep contributes to healthy skin. So more and more brands are entering the “beauty sleep” segment, offering specific products to be ap...