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Trends:Market

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channelsSubscribers only

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Tuesday, April 15, 2025
Pharmacy hygiene and beauty performanceSubscribers only
At the 2025 edition of Beauty Business, organized by CEW France, Nicolas Grélaud, Managing Director of OpenHealth, took stock of the results of cosmet...
Wednesday, April 9, 2025
How is the prestige sector doing?Subscribers only
On March 14, 2025, at the Beauty Business event organized by CEW France, Mathilde Lion, Executive Director, Global Client Development at Circana, shar...
Wednesday, April 9, 2025
When anti-waste goes cosmeticsSubscribers only
Whether for ecological or economic reasons, second-hand fashion is winning over the hearts of consumers. Very popular in the textile sector, this tren...
Tuesday, April 8, 2025
Trends to watch in 2025Subscribers only
With consumer needs changing at the speed of light, it’s important for beauty professionals to keep an eye on trends. Accupac, a US company specializi...
Wednesday, April 2, 2025
What's new at Cosmoprof Bologna?Subscribers only
From March 20 to 23, 2025, the Italian city of Bologna vibrated to the rhythm of the Cosmoprof trade show. As every year, the Grand-Messe of the cosme...
Tuesday, April 1, 2025
How is the supermarket beauty market faring?Subscribers only
At the traditional “Beauty Business” event organized by CEW France on March 14, 2025, Valérie Locci, Key Account Manager at Circana, shared her views ...
Wednesday, March 19, 2025
Global overview of the beauty marketSubscribers only
Every year, the crème de la crème of forecasting agencies gather at the Salons Hoche, invited by the CEW France, for the Beauty Business: a morning ri...
Tuesday, March 11, 2025
When beauty reinvents itselfSubscribers only
More and more consumers aspire to a balanced lifestyle in which they feel good. And to help the general public in this quest, the beauty industry is r...
Tuesday, March 11, 2025
Which beauty brands are the most inclusive?Subscribers only
These days, the issue of representation is very important to consumers. Over 50% of members of generations Z and Y say they are ready to boycott a bra...
Tuesday, February 25, 2025
What are the most popular skincare products in 2025?Subscribers only
When it comes to trends, the Internet and social networks make the headlines. Spate, an online data analysis platform, has looked at the searches made...
Tuesday, February 18, 2025
Artificial intelligence, inclusiveness, sustainability... the key trends of 2025Subscribers only
According to online polling site Attest, cosmetics brands can’t ignore certain trends in consumer society. The platform has listed all the must-know t...
Tuesday, February 11, 2025
What are the beauty trends of 2025?Subscribers only
The world moves, and so do trends. For the past 11 years, the VML forecasting agency has been publishing its projections in terms of trends at the beg...
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