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Trends:Market

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experienceSubscribers only

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in CanadaSubscribers only

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Tuesday, January 7, 2025
Trends that will shape retailing in 2025Subscribers only
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agen...
Tuesday, January 7, 2025
What will the store of 2025 look like?Subscribers only
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experie...
Tuesday, December 17, 2024
Yves Rocher: the most attractive beauty brand according to the FrenchSubscribers only
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial ...
Tuesday, December 17, 2024
Luxury Barometer 2024: a sector in (a bit of) crisisSubscribers only
As it does every year, IFOP produces the “Luxury Trend Report”, the data from which are unveiled at the Grand Prix Stratégies du Luxe (organized by th...
Wednesday, December 4, 2024
Christmas 2024: Americans' buying intentionsSubscribers only
The countdown to the holiday season has begun. Forecasting firm Circana surveyed Americans to find out how they felt about this period. A certain retu...
Wednesday, November 27, 2024
What are the new beauty trends in South Korea?Subscribers only
South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit ...
Tuesday, November 26, 2024
Time Magazine's best cosmetics of 2024Subscribers only
As the calendar year draws to a close, it’s time to take stock of the past few months. As usual, Time Magazine lists all the products that stood out d...
Tuesday, November 26, 2024
E-commerce: ever-increasing consumer expectationsSubscribers only
If shopping from the comfort of home used to be enough of an argument to convince the general public to order online, this is no longer the case. Acco...
Tuesday, November 19, 2024
Cosmetics: the international popularity of Made in FranceSubscribers only
While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI ...
Wednesday, November 13, 2024
Black Friday: consumer expectationsSubscribers only
Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial ev...
Wednesday, November 13, 2024
Marketing trends to watch in 2025Subscribers only
Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including...
Wednesday, October 23, 2024
Marketing: what if personalisation was the key?Subscribers only
To win over consumers, it’s important to have a well-honed strategy. Forward-looking consultancy Mintel has just published its report on the best mark...
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