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Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channelsSubscribers only

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Tuesday, July 8, 2025
The weight of the LGBTQIA+ community in beautySubscribers only
In a new report, NielsenIQ reminds us that the LGBTQIA+ community plays a real role in the beauty economy. Its members buy, engage and expect brands t...
Tuesday, July 8, 2025
International influenceSubscribers only
On the occasion of the CEW France Beauty Day, Bénédicte Amiot, influencer strategy expert and director at Traackr, shared an international reading of ...
Tuesday, July 1, 2025
Sephora, the omnichannel championSubscribers only
Haigo, a consulting agency specializing in customer experience, has published the first edition of its omnichannel barometer. This ranking assesses th...
Wednesday, June 25, 2025
India and Indonesia: two fast-changing beauty marketsSubscribers only
At the Journée de la Beauté 2025 event organized by CEW France, Florence Bernardin, founder of Asia Cosme Lab, and Héloïse Lefebvre Duprey, South Asia...
Wednesday, June 25, 2025
How is French cosmetics consumption faring?Subscribers only
While inflation is slowly running out of steam in France, the hygiene and beauty sector is proving remarkably resilient. According to the experts at N...
Tuesday, June 24, 2025
Who are beauty consumers in the Middle East?Subscribers only
How to address Middle Eastern consumers in all their cultural and aesthetic complexity? To answer this question, at the CEW France Journée de la Beaut...
Tuesday, June 24, 2025
Africa, a new strategic territory for beautySubscribers only
At the CEW France Journée de la Beauté, Stéphanie Gazel, Creative Director of Gazel Studio, offered an in-depth look at the cosmetics potential of the...
Wednesday, June 18, 2025
United States, Asia, Middle East... international trendsSubscribers only
At the CEW Beauty Day (held in Paris on May 21, 2025), Claire Marty, Vice President Global Beauty Vertical at Nielsen IQ, gave an overview of beauty d...
Wednesday, June 18, 2025
Current state of the contemporary beauty marketSubscribers only
The era of easy, effervescent growth in beauty seems to be coming to an end. After years of sustained growth (+7% per year between 2022 and 2024), the...
Tuesday, June 17, 2025
How to maintain the link with consumers?Subscribers only
At a time when new brands are being created every day (in all industries, including cosmetics), the general public no longer knows where to turn. In a...
Wednesday, June 11, 2025
Cosmetics trends around the worldSubscribers only
At the Journée de la Beauté organized by CEW France on May 21, 2025 in Paris, Mathilde Lion, Executive Director, Global Client Development at Circana,...
Wednesday, June 4, 2025
Cosmetic dupes: a high-risk phenomenon, says the FEBEASubscribers only
Long perceived as simply cheap alternatives to branded products, “dupes” are now in the sights of the FEBEA. On the occasion of World Anti-Counterfeit...
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