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Trends:Market

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channelsSubscribers only

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Tuesday, February 11, 2025
Longevity, scalp care: 2025 trends as seen by KlineSubscribers only
Now it’s Kline’s turn to forecast the trends that will influence the beauty market in 2025. According to the agency, brands should focus on a new appr...
Tuesday, February 4, 2025
Distribution: French consumers' expectationsSubscribers only
Whether online or in-store, the French have high expectations. The latest OpinionWay survey for La Retail Tech gives the general public the chance to ...
Tuesday, January 14, 2025
When the shop reinvents itselfSubscribers only
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experience...
Tuesday, January 14, 2025
Retail: the major trends in 2025Subscribers only
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to...
Tuesday, January 7, 2025
Trends that will shape retailing in 2025Subscribers only
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agen...
Tuesday, January 7, 2025
What will the store of 2025 look like?Subscribers only
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experie...
Tuesday, December 17, 2024
Yves Rocher: the most attractive beauty brand according to the FrenchSubscribers only
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial ...
Tuesday, December 17, 2024
Luxury Barometer 2024: a sector in (a bit of) crisisSubscribers only
As it does every year, IFOP produces the “Luxury Trend Report”, the data from which are unveiled at the Grand Prix Stratégies du Luxe (organized by th...
Wednesday, December 4, 2024
Christmas 2024: Americans' buying intentionsSubscribers only
The countdown to the holiday season has begun. Forecasting firm Circana surveyed Americans to find out how they felt about this period. A certain retu...
Wednesday, November 27, 2024
What are the new beauty trends in South Korea?Subscribers only
South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit ...
Tuesday, November 26, 2024
Time Magazine's best cosmetics of 2024Subscribers only
As the calendar year draws to a close, it’s time to take stock of the past few months. As usual, Time Magazine lists all the products that stood out d...
Tuesday, November 26, 2024
E-commerce: ever-increasing consumer expectationsSubscribers only
If shopping from the comfort of home used to be enough of an argument to convince the general public to order online, this is no longer the case. Acco...
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