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Scalapay analyses the latest beauty trends
In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.
When sun protection becomes part of daily routine
The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.
Horizon 2045: four scenarios to prepare for the future
To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...
Retail in the age of the experience
To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.
K-beauty is making its mark in Canada
Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Tuesday, October 22, 2024
K-Beauty is booming in the United States
It’s not just in Asia that Korean cosmetics are catching on. According to the research agency Kline, more and more American women are giving in to the...
Wednesday, October 16, 2024
indies brands: instructions for use
In recent years, new players have entered the cosmetics market: independent brands or “indies brands”. In a recent study, the FEBEA takes stock of the...
Tuesday, October 15, 2024
End-of-year festivities: independent retailers say they are "optimistic"
As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that conn...
Tuesday, September 3, 2024
Americans are using more and more cosmetics
For several years now, trend consultants have been predicting a boom in the use of beauty products by men. It would appear that this is the case in th...
Tuesday, July 16, 2024
What are the trendiest brands for summer 2024?
Networks contribute enormously to the popularity of cosmetics companies with consumers. Dynvibe, an agency specializing in social intelligence, theref...
Tuesday, June 25, 2024
The most valuable brands according to Kantar BrandZ
As it does every year, trend agency Kantar compiles a multi-sector ranking of the world’s most valued brands. To calculate the value of a company and ...
Tuesday, June 25, 2024
Spring-Summer 2026 in five colors
In foresight, it’s never too early to talk about the future. The WGSN agency has teamed up with Coloro to create a color palette that is likely to inf...
Wednesday, June 19, 2024
"Lifelong care": a new trend in cosmetics
What if the beauty industry accompanied consumers throughout their lives by adapting routines to specific periods? This was the premise put forward by...
Wednesday, June 5, 2024
What are the latest make-up trends in the UK?
When it comes to cosmetics, consumers’ expectations change depending on their age, gender and where they live. In a recent report, trends consultancy ...
Tuesday, May 7, 2024
When beauty rhymes with simplicity
The cosmetics industry is renowned for marketing beauty dreams. But some consumers don’t want to fantasize, and are more sensitive to a more pragmatic...
Tuesday, April 30, 2024
Sleeping Beauty... and her skin care!
A good night’s sleep contributes to healthy skin. So more and more brands are entering the “beauty sleep” segment, offering specific products to be ap...
Wednesday, April 3, 2024
Cosmovision 2024-2029: heading for longevity
On the occasion of the Cosmoprof Bologna trade show (March 21-24, 2024), Beautystreams presented its beauty predictions for the next five years. Accor...
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