Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Tuesday, November 19, 2024

Cosmetics: the international popularity of Made in France

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While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI ...

Wednesday, November 13, 2024

Black Friday: consumer expectations

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Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial ev...

Wednesday, November 13, 2024

Marketing trends to watch in 2025

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Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including...

Wednesday, October 23, 2024

Marketing: what if personalisation was the key?

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To win over consumers, it’s important to have a well-honed strategy. Forward-looking consultancy Mintel has just published its report on the best mark...

Tuesday, October 22, 2024

K-Beauty is booming in the United States

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It’s not just in Asia that Korean cosmetics are catching on. According to the research agency Kline, more and more American women are giving in to the...

Wednesday, October 16, 2024

indies brands: instructions for use

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In recent years, new players have entered the cosmetics market: independent brands or “indies brands”. In a recent study, the FEBEA takes stock of the...

Tuesday, October 15, 2024

End-of-year festivities: independent retailers say they are "optimistic"

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As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that conn...

Tuesday, September 3, 2024

Americans are using more and more cosmetics

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For several years now, trend consultants have been predicting a boom in the use of beauty products by men. It would appear that this is the case in th...

Tuesday, July 16, 2024

What are the trendiest brands for summer 2024?

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Networks contribute enormously to the popularity of cosmetics companies with consumers. Dynvibe, an agency specializing in social intelligence, theref...

Tuesday, June 25, 2024

The most valuable brands according to Kantar BrandZ

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As it does every year, trend agency Kantar compiles a multi-sector ranking of the world’s most valued brands. To calculate the value of a company and ...

Tuesday, June 25, 2024

Spring-Summer 2026 in five colors

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In foresight, it’s never too early to talk about the future. The WGSN agency has teamed up with Coloro to create a color palette that is likely to inf...

Wednesday, June 19, 2024

"Lifelong care": a new trend in cosmetics

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What if the beauty industry accompanied consumers throughout their lives by adapting routines to specific periods? This was the premise put forward by...