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Trends:Market

Beauty: which categories are gaining ground online in 2026?Subscribers only

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionmentSubscribers only

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026Subscribers only

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?Subscribers only

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometerSubscribers only

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.
Wednesday, September 27, 2023
Patch madness !Subscribers only
Need a boost of hydration, to brighten your eyes or neutralize imperfections? Patches offer a solution to every beauty problem. This segment of the co...
Tuesday, September 19, 2023
The future of fragrance according to MintelSubscribers only
Like the skincare market, the perfume sector is impacted by inflation and the general public’s loss of purchasing power. In a recent article, forecast...
Tuesday, September 19, 2023
Trends: what's buzzing on TikTok?Subscribers only
For several months now, the social network (sometimes under fire from critics) has been seen by foresight professionals as the cradle of emerging tren...
Tuesday, September 12, 2023
Beauty: powerful ally against diseaseSubscribers only
“Beauty is not futile, it helps people live better with illness”… such is the motto of CEW France. The association was the first to support the idea t...
Wednesday, September 6, 2023
Who are the most powerful French DVNBs?Subscribers only
In marketing jargon, DNVB stands for Digital Native Vertical Brand. These are brands that have been digitalized since their creation. Initially on the...
Wednesday, July 19, 2023
When beauty industry redefines its limitsSubscribers only
To meet the needs of increasingly demanding consumers, the cosmetics industry is rethinking its codes and exploring hitherto uncharted territory. To e...
Tuesday, July 18, 2023
Hot trends at Cosmoprof Las Vegas 2023Subscribers only
Traditionally, at each edition of Cosmoprof, the Beautystreams forecasting agency examines the products presented by exhibitors in order to highlight ...
Wednesday, June 28, 2023
The challenges of C-beautySubscribers only
The Chinese cosmetics industry is expanding at breakneck speed. For several years now, it has been winning over young consumers thanks to a stronger d...
Tuesday, May 16, 2023
Retail: consumers are (relatively) ready for live shoppingSubscribers only
Internet commerce is making some small ones. This new hybrid system seduces more and more French people according to a recent study conducted by YouGo...
Wednesday, May 10, 2023
Online distribution: what impact on the planet?Subscribers only
Shopping on the Internet has become commonplace for a large majority of French people. If this sales channel is synonymous with convenience, it also h...
Wednesday, May 10, 2023
Thailand: cosmetic trends for 2023Subscribers only
Because this country is a key area for the cosmetics industry, it is important to keep an eye on the consumption habits of its inhabitants. The foreca...
Wednesday, May 10, 2023
E-commerce and its multiple facetsSubscribers only
The sale of cosmetics on the Internet has been widely democratized in recent years. But on this distribution channel, there are different players comp...
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