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Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Saudi Arabia: cosmetics are purchased through all channels
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Tuesday, January 23, 2024
Beauty: a foretaste of trends in 2025
The year has barely begun, and already the forecasting firms are looking to the future. Trend agency Nelly Rodi has published its BeautyLab autumn-win...
Wednesday, January 17, 2024
What are the trends for 2024?
Will new digital tools gain in popularity in the coming months? According to trends consultancy WGSN, the year 2024 will see, among other things, a ma...
Wednesday, January 10, 2024
Marketing strategies for 2024
Designing a quality product is all very well, but knowing how to sell it by addressing the consumer correctly is even better. To help brands adopt the...
Tuesday, January 9, 2024
Corporate transformation: what employees want
In a society undergoing economic and environmental crises, everyone, including companies, hhas a role to play in trying to restore balance. The IFOP s...
Wednesday, January 3, 2024
Beauty: Time's top 2023 concepts
It’s been a tradition for the past 20 years: Time magazine lists the inventions that have marked the year that is now drawing to a close. All categori...
Tuesday, December 19, 2023
How did the luxury industry perform in 2023?
To coincide with the Grands Prix Stratégies du Luxe awards (organized by Stratégies magazine on December 6, 2023 in Paris), IFOP, a partner of the eve...
Wednesday, December 6, 2023
Efficiency and transparency: the real beauty expectations of French women
For its latest study, carried out in partnership with e-commerce platform Beauté Privée, trend agency Nelly Rodi wanted to get away from all the clich...
Tuesday, December 5, 2023
The future of distribution in four trends
The world is changing fast, and so is the way we consume. On the eve of 2024, Kantar (a forward-looking consultancy) has just outlined the major trend...
Wednesday, November 22, 2023
Escape, well-being, purchasing power... Euromonitor unveils its trends for 2024
What does the future hold for the general public in 2024? If Euromonitor is to be believed, it looks like consumers will continue to spend prudently, ...
Tuesday, November 21, 2023
CosmoTrends Asia: the Beautystreams hotlist
After scrutinizing the latest innovations from exhibitors at Cosmoprof Bologna and Cosmoprof North America, Beautystreams set down in Hong Kong for th...
Wednesday, October 25, 2023
What are the most popular cosmetics brands on TikTok?
Social networks are making the beauty world go round. The Cosmetify price comparison service has taken a closer look at the most popular beauty produc...
Tuesday, October 17, 2023
Towards a difficult year end for independent cosmetics retailers?
Ankorstore, a company that puts brands and distributors in touch with each other, has carried out a survey to find out the sales prospects of small pe...
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