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Trends:Market

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experienceSubscribers only

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in CanadaSubscribers only

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Wednesday, September 27, 2023
Oh My Cream: a new kind of beauty
Who hasn’t heard of Oh My Cream (OMC)? In the space of ten years, the concept store founded by Juliette Levy has carved out the lion’s share of the Fr...
Wednesday, September 27, 2023
Patch madness !Subscribers only
Need a boost of hydration, to brighten your eyes or neutralize imperfections? Patches offer a solution to every beauty problem. This segment of the co...
Tuesday, September 19, 2023
The future of fragrance according to MintelSubscribers only
Like the skincare market, the perfume sector is impacted by inflation and the general public’s loss of purchasing power. In a recent article, forecast...
Tuesday, September 19, 2023
Trends: what's buzzing on TikTok?Subscribers only
For several months now, the social network (sometimes under fire from critics) has been seen by foresight professionals as the cradle of emerging tren...
Tuesday, September 12, 2023
Beauty: powerful ally against diseaseSubscribers only
“Beauty is not futile, it helps people live better with illness”… such is the motto of CEW France. The association was the first to support the idea t...
Wednesday, September 6, 2023
Who are the most powerful French DVNBs?Subscribers only
In marketing jargon, DNVB stands for Digital Native Vertical Brand. These are brands that have been digitalized since their creation. Initially on the...
Wednesday, July 19, 2023
When beauty industry redefines its limitsSubscribers only
To meet the needs of increasingly demanding consumers, the cosmetics industry is rethinking its codes and exploring hitherto uncharted territory. To e...
Tuesday, July 18, 2023
Hot trends at Cosmoprof Las Vegas 2023Subscribers only
Traditionally, at each edition of Cosmoprof, the Beautystreams forecasting agency examines the products presented by exhibitors in order to highlight ...
Wednesday, June 28, 2023
The challenges of C-beautySubscribers only
The Chinese cosmetics industry is expanding at breakneck speed. For several years now, it has been winning over young consumers thanks to a stronger d...
Tuesday, May 16, 2023
Retail: consumers are (relatively) ready for live shoppingSubscribers only
Internet commerce is making some small ones. This new hybrid system seduces more and more French people according to a recent study conducted by YouGo...
Wednesday, May 10, 2023
Online distribution: what impact on the planet?Subscribers only
Shopping on the Internet has become commonplace for a large majority of French people. If this sales channel is synonymous with convenience, it also h...
Wednesday, May 10, 2023
Thailand: cosmetic trends for 2023Subscribers only
Because this country is a key area for the cosmetics industry, it is important to keep an eye on the consumption habits of its inhabitants. The foreca...
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