Ecoresponsibility

Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Tuesday, June 14, 2022

Sun and tanning: what are the questions most asked by Internet users?

Subscribers only

As summer approaches, consumers around the world are preparing to seek (or flee!) the sun. And this prospect raises some questions for them. Tajmeeli*...

Tuesday, June 14, 2022

Hair care: what do American women need?

Subscribers only

Women, in general, pay special attention to their hair. The Benchmark Company survey firm wanted to know more about the routines of American women. To...

Tuesday, June 14, 2022

Establishing a cosmetic brand in Egypt

Subscribers only

For all French cosmetic companies wishing to develop their activity in the Middle East, Egypt is a must. With its 101 million inhabitants, it is the m...

Thursday, June 9, 2022

Kantar Footprint 2022: What are consumers' favorite brands?

Subscribers only

For the past ten years, Kantar (a forecasting agency) has been compiling a list of the consumer brands most appreciated by consumers. This ranking hig...

Wednesday, June 8, 2022

How do the British consume cosmetics?

Subscribers only

Attest, an online survey platform, has scrutinized the “beauty” habits of the British. To do so, the company analyzed the behavior of 1000 inhabitants...

Wednesday, June 8, 2022

Prestige beauty in strong shape in the UK

Subscribers only

According to The NPD Group, UK Prestige beauty sales are growing at double-digit rates in the first quarter of 2022. This performance is driven by a r...

Tuesday, June 7, 2022

Pregnancy: what are the "cosmetic" expectations of French women?

Subscribers only

Pregnancy is a special time in a woman’s life. And many of them are all the more careful about the products they use during these nine months. But wha...

Tuesday, June 7, 2022

Export: preparing for the Danish market

Subscribers only

The cosmetics sector in Denmark is dynamic and mature. In 2020, it had a turnover of 1.3 billion euros. Danes have a high purchasing power and spend a...

Wednesday, June 1, 2022

What is beauty for the French?

Subscribers only

If cosmetic products are part of French people’s daily lives, what is their relationship with beauty in the broadest sense? To answer this question, K...

Wednesday, June 1, 2022

Distribution in the age of social networks

Subscribers only

Instagram, TikToK, Facebook… so many platforms on which many individuals spend hours. In addition to having access to editorial, photographic or video...

Wednesday, June 1, 2022

Export: preparing for Ireland

Subscribers only

Although Ireland is a small island (five million inhabitants), its cosmetics market is flourishing (995 million euros in 2020). And for all French ski...

Tuesday, May 31, 2022

Cosmetics: the new inclusive anti-depressive?

Subscribers only

Since the beginning of the health crisis, the perception of beauty products by the general public has evolved. They are no longer considered only as e...