Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Friday, September 30, 2022

French people and physical distribution

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E-commerce, shopping on social networks… the retail sector is reinventing itself. But how is the physical distribution in France? Are consumers abando...

Wednesday, September 28, 2022

Back to the roots: a beauty trend to come, according to Peclers

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Like every year, the forecasting agency Peclers publishes its future beauty trend books. On the occasion of a conference organized on September 22, 20...

Tuesday, September 27, 2022

Eco-consumer, who are you?

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For the past four years, the Kantar WorldPanel agency has been monitoring a group of citizens classified as Eco-Active. They are sensitive to environm...

Tuesday, September 27, 2022

Overview of the bulk market in Europe

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Bulk distribution is becoming more and more democratic. The polling institute YouGov has tried to know in which European countries this system is the ...

Tuesday, September 27, 2022

Physical distribution: what attracts young people?

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What are the factors that drive 18-30 year olds to enter or not enter a store? To answer this question, the OpinionWay polling institute conducted a s...

Monday, September 26, 2022

Skin and menopause: the effects

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This major hormonal change usually occurs around the age of 50. Far from being without effects, it can even be difficult to live with for some people....

Wednesday, September 14, 2022

The era of "conscious" beauty by 2023

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According to Fashion Snoops, a forecasting agency, the cosmetics industry will be placed under the sign of awareness and responsibility for the year 2...

Wednesday, September 14, 2022

Advertising: how to appeal to Generation Z?

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Since the advent of the Internet, information is everywhere. According to YPulse, an agency specializing in deciphering trends related to younger gene...

Wednesday, September 7, 2022

Cosmetic trends: the five new trends to come in 2023, according to WGSN

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As the year 2022 enters its final quarter, futurists are already looking ahead. This is the case of the trend firm WGSN which has just published its “...

Wednesday, August 24, 2022

The influence of societal factors on cosmetic trends, according to Mintel

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Technological advances, sustainability, gender identity… these are all themes that are part of consumers’ daily lives. According to Mintel, a forecast...

Wednesday, August 24, 2022

"Clean beauty": state of the market in the United States

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At a time when consumers are more and more concerned about the fate of the planet, “clean-formula” cosmetics continue to seduce. The consulting firm K...

Tuesday, August 23, 2022

What do the French think of marketplaces?

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Electronic marketplaces are becoming more and more common. On these spaces, you can find everything (including beauty products) and the sellers have d...