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Trends:Market

Cosmetics trends: rising signals for 2026/2027Subscribers only

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?Subscribers only

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionmentSubscribers only

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026Subscribers only

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?Subscribers only

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.
Tuesday, May 31, 2022
Cosmetic trends: a sector in full mutationSubscribers only
The last two years have had an unprecedented impact, forcing the cosmetics industry to initiate drastic changes. The consulting firm Kline looks back ...
Wednesday, May 25, 2022
When cosmetics get under the blanketSubscribers only
The beauty industry invites itself in the bedroom. More and more cosmetic brands are investing in the intimate wellness segment… and obviously consume...
Tuesday, May 24, 2022
Cosmetic trends in ChinaSubscribers only
In China, beauty is a topic that consumers take very seriously. And because people’s needs and expectations are rapidly changing, Chinese online shopp...
Tuesday, May 24, 2022
Understanding Chinese distributionSubscribers only
China is an important market for French brands. And to get the most out of it, it’s essential to understand how it works. That’s why Business France’s...
Tuesday, May 24, 2022
Online prestige beauty: +11% in China in Q1 2022Subscribers only
Propelled by strong Chinese New Year sales in January and February, prestige beauty e-commerce sales revenue in China increased by 11% in the first qu...
Wednesday, May 18, 2022
Which results for ethical cosmetics ?Subscribers only
On the occasion of the Fair Trade Fortnight, organized throughout France between May 7 and 22, 2022, Ecocert held a press conference on May 11, 2022 i...
Wednesday, May 18, 2022
The essential on cosmetic export to MoroccoSubscribers only
Estimated at eight million euros, the beauty market is booming. This is why the Team France Export of Business France encourages French companies to c...
Tuesday, May 17, 2022
Generation Z and cosmeticsSubscribers only
What is the relationship between consumers aged 18 to 24 and cosmetics? The Yougov polling institute answered this question by interviewing 9767 Frenc...
Tuesday, May 17, 2022
The presence of cosmetic brands in the mediaSubscribers only
Despite the power of social networks, the specialized beauty press remains a good way for cosmetic brands to get known by consumers. Onclusive, an exp...
Wednesday, May 11, 2022
How do Americans take care of themselves?Subscribers only
What are the consumer habits of Americans? What are their bathroom rituals? How do they relate to the notion of sustainability in cosmetics? To answer...
Wednesday, May 11, 2022
The five upcoming trends according to BeautyStreamsSubscribers only
On the occasion of the 2022 edition of Cosmoprof Bologna, the forecasting agency BeautyStreams has unveiled its exclusive beauty forecasts for 2027. M...
Wednesday, May 11, 2022
Export: everything you need to know about SingaporeSubscribers only
With a GDP estimated at 83,264 euros per capita and a beauty market worth 1.15 billion euros, Singapore is an interesting country for French manufactu...
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