Ecoresponsibility

Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Tuesday, June 14, 2022

Sun and tanning: what are the questions most asked by Internet users?

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As summer approaches, consumers around the world are preparing to seek (or flee!) the sun. And this prospect raises some questions for them. Tajmeeli*...

Tuesday, June 14, 2022

Hair care: what do American women need?

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Women, in general, pay special attention to their hair. The Benchmark Company survey firm wanted to know more about the routines of American women. To...

Tuesday, June 14, 2022

Establishing a cosmetic brand in Egypt

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For all French cosmetic companies wishing to develop their activity in the Middle East, Egypt is a must. With its 101 million inhabitants, it is the m...

Thursday, June 9, 2022

Kantar Footprint 2022: What are consumers' favorite brands?

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For the past ten years, Kantar (a forecasting agency) has been compiling a list of the consumer brands most appreciated by consumers. This ranking hig...

Wednesday, June 8, 2022

How do the British consume cosmetics?

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Attest, an online survey platform, has scrutinized the “beauty” habits of the British. To do so, the company analyzed the behavior of 1000 inhabitants...

Wednesday, June 8, 2022

Prestige beauty in strong shape in the UK

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According to The NPD Group, UK Prestige beauty sales are growing at double-digit rates in the first quarter of 2022. This performance is driven by a r...

Tuesday, June 7, 2022

Pregnancy: what are the "cosmetic" expectations of French women?

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Pregnancy is a special time in a woman’s life. And many of them are all the more careful about the products they use during these nine months. But wha...

Tuesday, June 7, 2022

Export: preparing for the Danish market

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The cosmetics sector in Denmark is dynamic and mature. In 2020, it had a turnover of 1.3 billion euros. Danes have a high purchasing power and spend a...

Wednesday, June 1, 2022

What is beauty for the French?

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If cosmetic products are part of French people’s daily lives, what is their relationship with beauty in the broadest sense? To answer this question, K...

Wednesday, June 1, 2022

Distribution in the age of social networks

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Instagram, TikToK, Facebook… so many platforms on which many individuals spend hours. In addition to having access to editorial, photographic or video...

Wednesday, June 1, 2022

Export: preparing for Ireland

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Although Ireland is a small island (five million inhabitants), its cosmetics market is flourishing (995 million euros in 2020). And for all French ski...

Tuesday, May 31, 2022

Cosmetics: the new inclusive anti-depressive?

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Since the beginning of the health crisis, the perception of beauty products by the general public has evolved. They are no longer considered only as e...