Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Tuesday, July 5, 2022

Makeup and skin care: what American women want

Subscribers only

In cosmetics, consumers’ expectations are changing very quickly. That’s why the beauty consulting agency, The Benchmark Company, decided to conduct a ...

Tuesday, July 5, 2022

Kantar BrandZ ranking: which are the most valuable brands in the world?

Subscribers only

Kantar, a trend research firm, has just unveiled its 2022 edition of the BrandZ ranking. This evaluation aims to highlight the most valuable manufactu...

Thursday, June 23, 2022

The ABC's of cosmetic exports to Turkey

Subscribers only

Business’ Team France Export supports French manufacturers in their internationalization projects. And to help cosmetic brands refine their export str...

Wednesday, June 22, 2022

Has the era of male beauty begun?

Subscribers only

Long shunned by these men, cosmetics are now making their way into their daily lives. At least that’s what the online skincare booking platform Treatw...

Tuesday, June 14, 2022

Sun and tanning: what are the questions most asked by Internet users?

Subscribers only

As summer approaches, consumers around the world are preparing to seek (or flee!) the sun. And this prospect raises some questions for them. Tajmeeli*...

Tuesday, June 14, 2022

Hair care: what do American women need?

Subscribers only

Women, in general, pay special attention to their hair. The Benchmark Company survey firm wanted to know more about the routines of American women. To...

Tuesday, June 14, 2022

Establishing a cosmetic brand in Egypt

Subscribers only

For all French cosmetic companies wishing to develop their activity in the Middle East, Egypt is a must. With its 101 million inhabitants, it is the m...

Thursday, June 9, 2022

Kantar Footprint 2022: What are consumers' favorite brands?

Subscribers only

For the past ten years, Kantar (a forecasting agency) has been compiling a list of the consumer brands most appreciated by consumers. This ranking hig...

Wednesday, June 8, 2022

How do the British consume cosmetics?

Subscribers only

Attest, an online survey platform, has scrutinized the “beauty” habits of the British. To do so, the company analyzed the behavior of 1000 inhabitants...

Wednesday, June 8, 2022

Prestige beauty in strong shape in the UK

Subscribers only

According to The NPD Group, UK Prestige beauty sales are growing at double-digit rates in the first quarter of 2022. This performance is driven by a r...

Tuesday, June 7, 2022

Pregnancy: what are the "cosmetic" expectations of French women?

Subscribers only

Pregnancy is a special time in a woman’s life. And many of them are all the more careful about the products they use during these nine months. But wha...

Tuesday, June 7, 2022

Export: preparing for the Danish market

Subscribers only

The cosmetics sector in Denmark is dynamic and mature. In 2020, it had a turnover of 1.3 billion euros. Danes have a high purchasing power and spend a...