Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Wednesday, June 1, 2022

What is beauty for the French?

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If cosmetic products are part of French people’s daily lives, what is their relationship with beauty in the broadest sense? To answer this question, K...

Wednesday, June 1, 2022

Distribution in the age of social networks

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Instagram, TikToK, Facebook… so many platforms on which many individuals spend hours. In addition to having access to editorial, photographic or video...

Wednesday, June 1, 2022

Export: preparing for Ireland

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Although Ireland is a small island (five million inhabitants), its cosmetics market is flourishing (995 million euros in 2020). And for all French ski...

Tuesday, May 31, 2022

Cosmetics: the new inclusive anti-depressive?

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Since the beginning of the health crisis, the perception of beauty products by the general public has evolved. They are no longer considered only as e...

Tuesday, May 31, 2022

Cosmetic trends: a sector in full mutation

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The last two years have had an unprecedented impact, forcing the cosmetics industry to initiate drastic changes. The consulting firm Kline looks back ...

Wednesday, May 25, 2022

When cosmetics get under the blanket

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The beauty industry invites itself in the bedroom. More and more cosmetic brands are investing in the intimate wellness segment… and obviously consume...

Tuesday, May 24, 2022

Cosmetic trends in China

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In China, beauty is a topic that consumers take very seriously. And because people’s needs and expectations are rapidly changing, Chinese online shopp...

Tuesday, May 24, 2022

Understanding Chinese distribution

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China is an important market for French brands. And to get the most out of it, it’s essential to understand how it works. That’s why Business France’s...

Tuesday, May 24, 2022

Online prestige beauty: +11% in China in Q1 2022

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Propelled by strong Chinese New Year sales in January and February, prestige beauty e-commerce sales revenue in China increased by 11% in the first qu...

Wednesday, May 18, 2022

Which results for ethical cosmetics ?

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On the occasion of the Fair Trade Fortnight, organized throughout France between May 7 and 22, 2022, Ecocert held a press conference on May 11, 2022 i...

Wednesday, May 18, 2022

The essential on cosmetic export to Morocco

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Estimated at eight million euros, the beauty market is booming. This is why the Team France Export of Business France encourages French companies to c...

Tuesday, May 17, 2022

Generation Z and cosmetics

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What is the relationship between consumers aged 18 to 24 and cosmetics? The Yougov polling institute answered this question by interviewing 9767 Frenc...