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Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Wednesday, April 6, 2022

The new Thai consumer

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How has the Thai population adapted to the health crisis? Has it adopted new consumption habits? Mintel, a trend and forecasting firm, has answered th...

Wednesday, April 6, 2022

Cosmetic export: how to establish a position in Taiwan?

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Taiwan is a small island state, but its cosmetics market is important (3.98 billion euros) and has a good growth (+ 2.4% in 2020). And despite a drop ...

Wednesday, April 6, 2022

Covid-19: How did the sale of perfume change?

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Sensual by definition, perfume is a product to be tried before being bought. But not anymore. Due to multiple confinements, perfume professionals have...

Wednesday, March 30, 2022

Overview of the dermocosmetic market in France

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For the past four years, the CEW France has organized a morning of meetings between beauty professionals and forecasting agencies to present the figur...

Wednesday, March 30, 2022

Where do the French buy their cosmetics?

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Internet site, dedicated store, supermarket… the distribution channels are multiple. But what are the preferences of the French? The question was rais...

Wednesday, March 30, 2022

Cosmetic trends by Klarna

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At the beginning of the year, all forecasting firms present their projections in terms of trends and consumer expectations. Now it’s Klarna’s turn, an...

Monday, March 28, 2022

What restrictions on cosmetics exports to Russia?

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Today, the restrictions established by Europe against Russia and Belarus due to the conflict in Ukraine also affect luxury products, including cosmeti...

Monday, March 28, 2022

Possible boycott of brands that do not take a firm stance on the Ukrainian crisis, according to GlobalData

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Nearly half of consumers worldwide (41%) say they would boycott a brand if it does not align with their personal beliefs or values, especially in rela...

Monday, March 28, 2022

How to establish your cosmetic brand in Chile?

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Many French beauty industry players want to set up their business abroad. And since it is not always obvious which country to choose first, Business F...

Wednesday, March 23, 2022

Prestige cosmetics back in the spotlight

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For two years, “prestige” treatments were shunned by consumers in favor of hygiene products. But it seems that the (relative) improvement in the healt...

Wednesday, March 16, 2022

Hygiene/beauty market: the need to boost traffic

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On March 11, 2022, the CEW France organized its “Beauty Business” in Paris, a session where all the major forecasting firms gathered to decipher the f...

Wednesday, March 16, 2022

What are consumers searching for online?

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In order to be as close as possible to the expectations of the general public, the forecasting firm Spate sifts through the research done on the Inter...