Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Thursday, April 21, 2022

Digital for transparency

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Transparency is one of the hot topics facing the cosmetics industry. Faced with consumers’ mistrust, beauty professionals must adopt a reassuring post...

Thursday, April 21, 2022

Claims: transparency to counter mistrust

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Claims are key in the act of buying. But beware of deception! Consumers are wary and are looking for deception. The Benchmark Company, a foresight age...

Wednesday, April 13, 2022

Sweden: how to export cosmetics

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Sweden is a small country, but the standard of living is comfortable with a GDP per capita of about €48,440. The cosmetic market is stable and mature....

Tuesday, April 12, 2022

Stunning rise in lipstick sales

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According to The NPD Group, sales of premium lipsticks in France rose by 35% in the week of 14 March 2022, which followed the end of the mask requirem...

Wednesday, April 6, 2022

The new Thai consumer

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How has the Thai population adapted to the health crisis? Has it adopted new consumption habits? Mintel, a trend and forecasting firm, has answered th...

Wednesday, April 6, 2022

Cosmetic export: how to establish a position in Taiwan?

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Taiwan is a small island state, but its cosmetics market is important (3.98 billion euros) and has a good growth (+ 2.4% in 2020). And despite a drop ...

Wednesday, April 6, 2022

Covid-19: How did the sale of perfume change?

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Sensual by definition, perfume is a product to be tried before being bought. But not anymore. Due to multiple confinements, perfume professionals have...

Wednesday, March 30, 2022

Overview of the dermocosmetic market in France

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For the past four years, the CEW France has organized a morning of meetings between beauty professionals and forecasting agencies to present the figur...

Wednesday, March 30, 2022

Where do the French buy their cosmetics?

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Internet site, dedicated store, supermarket… the distribution channels are multiple. But what are the preferences of the French? The question was rais...

Wednesday, March 30, 2022

Cosmetic trends by Klarna

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At the beginning of the year, all forecasting firms present their projections in terms of trends and consumer expectations. Now it’s Klarna’s turn, an...

Monday, March 28, 2022

What restrictions on cosmetics exports to Russia?

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Today, the restrictions established by Europe against Russia and Belarus due to the conflict in Ukraine also affect luxury products, including cosmeti...

Monday, March 28, 2022

Possible boycott of brands that do not take a firm stance on the Ukrainian crisis, according to GlobalData

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Nearly half of consumers worldwide (41%) say they would boycott a brand if it does not align with their personal beliefs or values, especially in rela...