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Trends:Market

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experienceSubscribers only

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in CanadaSubscribers only

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Monday, March 14, 2022
Cosmetic export codes in the NetherlandsSubscribers only
To help French cosmetic brands in their internationalization strategy, the Team France Export of Business France has listed all the countries of inter...
Monday, March 14, 2022
What future for e-commerce?Subscribers only
Already important, online commerce has become unavoidable since the beginning of the health crisis. But like all distribution channels, it faces chall...
Wednesday, March 9, 2022
Hair care: what women wantSubscribers only
Long, curly, straight, thick, short, highlighted… no matter what type, hair needs care. And it’s not always easy to know the needs of consumers. That’...
Tuesday, March 8, 2022
Luxury in China: deciphering the 2022 marketSubscribers only
The Chinese market is increasingly attractive for high-end brands, however, the dynamics that govern it have become more and more complex. Economic, s...
Tuesday, March 8, 2022
The secrets of cosmetic export in SwitzerlandSubscribers only
The mission of Business France’s Team France Export is to help French manufacturers expand internationally. And depending on the field of activity, so...
Tuesday, March 8, 2022
Covid-19: Are consumers going back to the store?Subscribers only
The health crisis has disrupted the retail landscape. New shopping habits have been adopted in response to the various lockdowns and mandatory store c...
Tuesday, March 8, 2022
Selective beauty: growth returns in 2021Subscribers only
After a sharp decline in 2020, sales of selective beauty products in France have returned to growth, increasing by 9% in 2021, compared to 2020. Accor...
Thursday, March 3, 2022
The Thai way of cosmetic exportSubscribers only
In Thailand, taking care of oneself is a way of life. Coquetry is seen as a sign of success and the use of beauty products is widespread. Thus, the Th...
Wednesday, March 2, 2022
Profile of the "clean" consumerSubscribers only
In cosmetics, there are several types of consumers: those who like conventional products, those who only swear by organic care… And there are others, ...
Wednesday, March 2, 2022
Where do French women buy their organic or natural cosmetics?Subscribers only
From 4 to 8 February 2022, Harris Interactive conducted an online study among a representative sample of French women aged 18 to 50 (according to the ...
Wednesday, March 2, 2022
Pinterest lists 2022's trendsSubscribers only
Pinterest is one of the most trend-setting social networks. For Internet users, it’s a goldmine full of inspiration. The platform took a closer look a...
Thursday, February 24, 2022
Cosmetic exports: an update on CanadaSubscribers only
Business France’s Team France Export aims to support all manufacturers in taking the first step towards international expansion. As in all sectors, so...
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