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Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Saudi Arabia: cosmetics are purchased through all channels
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Monday, March 28, 2022
How to establish your cosmetic brand in Chile?
Many French beauty industry players want to set up their business abroad. And since it is not always obvious which country to choose first, Business F...
Wednesday, March 23, 2022
Prestige cosmetics back in the spotlight
For two years, “prestige” treatments were shunned by consumers in favor of hygiene products. But it seems that the (relative) improvement in the healt...
Wednesday, March 16, 2022
Hygiene/beauty market: the need to boost traffic
On March 11, 2022, the CEW France organized its “Beauty Business” in Paris, a session where all the major forecasting firms gathered to decipher the f...
Wednesday, March 16, 2022
What are consumers searching for online?
In order to be as close as possible to the expectations of the general public, the forecasting firm Spate sifts through the research done on the Inter...
Monday, March 14, 2022
Cosmetic export codes in the Netherlands
To help French cosmetic brands in their internationalization strategy, the Team France Export of Business France has listed all the countries of inter...
Monday, March 14, 2022
What future for e-commerce?
Already important, online commerce has become unavoidable since the beginning of the health crisis. But like all distribution channels, it faces chall...
Wednesday, March 9, 2022
Hair care: what women want
Long, curly, straight, thick, short, highlighted… no matter what type, hair needs care. And it’s not always easy to know the needs of consumers. That’...
Tuesday, March 8, 2022
Luxury in China: deciphering the 2022 market
The Chinese market is increasingly attractive for high-end brands, however, the dynamics that govern it have become more and more complex. Economic, s...
Tuesday, March 8, 2022
The secrets of cosmetic export in Switzerland
The mission of Business France’s Team France Export is to help French manufacturers expand internationally. And depending on the field of activity, so...
Tuesday, March 8, 2022
Covid-19: Are consumers going back to the store?
The health crisis has disrupted the retail landscape. New shopping habits have been adopted in response to the various lockdowns and mandatory store c...
Tuesday, March 8, 2022
Selective beauty: growth returns in 2021
After a sharp decline in 2020, sales of selective beauty products in France have returned to growth, increasing by 9% in 2021, compared to 2020. Accor...
Thursday, March 3, 2022
The Thai way of cosmetic export
In Thailand, taking care of oneself is a way of life. Coquetry is seen as a sign of success and the use of beauty products is widespread. Thus, the Th...
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