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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Tuesday, December 14, 2021

SGS France integrates IDEA Tests

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SGS France, expert in the inspection, analysis, certification and control of industrial products, has confirmed the closing of the acquisition announc...

Monday, December 13, 2021

L’Oréal signs an agreement to acquire Youth to the People

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L’Oréal just signed an agreement to acquire Youth to the People, an American skincare company based in California. Available in the US, Canada, Austra...

Wednesday, December 8, 2021

Cosmetic export: how to seduce the UK?

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Although the cosmetics market in the UK is mature and quite saturated, it is nonetheless dynamic. The inhabitants have a high purchasing power (GDP es...

Wednesday, December 8, 2021

The best cosmetics of 2021 according to Time

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It’s a tradition. In November, Time ranks the products that have stood out for their concept over the past year. The objective of this exercise is to ...

Tuesday, November 30, 2021

What trends for 2022?

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As it does at the end of each year, Mintel, a foresight firm, takes stock of emerging consumer trends. And it is against a backdrop of health, climate...

Tuesday, November 30, 2021

Korean style cosmetic export

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South Korea is not only a prescriber of beauty trends. It is also a country where development prospects are interesting for foreign actors. The France...

Wednesday, November 24, 2021

China: the new beauty trends

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On a global scale, China is the second most powerful cosmetics market. It is also a forerunner and is usually ahead of the game in terms of skincare t...

Wednesday, November 24, 2021

The art of cosmetic export to Japan

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Japan is on the list of priority countries to target when a cosmetics company wants to go international. And to maximize its chances of success, Busin...

Monday, November 22, 2021

Make-up returns to growth

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According to The NPD Group, sales of selective make-up in France rose by 1% in the three-month period from June to the end of August 2021. With total ...

Wednesday, November 17, 2021

The new american consumer

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Time passes, trends change… and so do consumers! As the world gets used to living with Covid, many people have changed their habits. Foresight firm Mi...

Wednesday, November 17, 2021

How to export your cosmetics to Hong Kong

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With 7.5 million citizens and a GDP of $4,862,727 per capita, Hong Kong is one of the markets not to be overlooked for cosmetic brands looking to do b...

Wednesday, November 17, 2021

Inclusivity: instructions for use

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Being inclusive, what does it really mean? On the occasion of the Beauty Day, organized by the WEG on September 22 in Paris, Pierre Bisseuil, co-found...