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Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Monday, February 2, 2026

Beauty: is natural losing momentum?

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According to Revuze’s Beyond Natural report, produced in collaboration with CEW USA, the cosmetics industry is entering a new phase. After a decade do...

Thursday, January 29, 2026

What are the major beauty trends to watch out for in 2026?

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Every year, the forecasting firm VML publishes The Future 100, a report that identifies emerging signals likely to impact the creative and cultural in...

Monday, January 26, 2026

Beauty: how to thrive in an uncertain world?

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According to the forecasting agency Beautystreams, the cosmetics industry is entering a new phase. The world is becoming more unstable, more fragmente...

Thursday, January 22, 2026

What will the future of retail look like?

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The forecasting agency WGSN has presented its main predictions for the retail sector in 2028. The agency is not predicting any radical changes, but ra...

Tuesday, January 20, 2026

Trends: what does 2026 promise?

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To identify the trends that will shape beauty in 2026, the Spate agency analyzed Google and TikTok searches. Its analysis is clear: beauty is becoming...

Monday, January 19, 2026

Mutations in the cosmetics retail market

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The distribution of beauty products is undergoing a profound transformation. Long considered a simple distribution channel, it is becoming a strategic...

Friday, January 9, 2026

Shopping: time to be cautious

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Moderation is becoming the norm in consumer decisions. This is one of the findings of the latest report published by the NielsenIQ forecasting agency,...

Wednesday, January 7, 2026

Longevity, the new pillar of beauty

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Long associated with anti-aging or long-lasting products, the concept of longevity is evolving. In its latest report, data analysis agency Spate shows...

Monday, January 5, 2026

Trends that will shape distribution in 2026

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Commerce continues to evolve under the influence of technology and new consumer expectations. To help brands anticipate these changes, the forward-thi...

Monday, December 22, 2025

In search of lost trust

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As 2026 approaches, trust is emerging as a key factor in consumer decisions. According to a report published by Attest, American consumers are going t...

Friday, December 19, 2025

The best of 2025 trends

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The end of the year is the perfect time to take stock of the past few months. Spate has chosen to look back at the beauty trends that marked 2025, ide...

Wednesday, December 17, 2025

Cosmetics are a must-have for Christmas

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The beauty category is ending 2025 on a positive note. According to Circana, the sector has held up well throughout the year and continues to grow as ...