Ecoresponsibility

Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Monday, December 15, 2025

Pinterest Predicts 2026: When beauty gets bold

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Every year, Pinterest publishes its trend forecasts based on an analysis of its users’ searches. For 2026, the platform paints a beauty landscape mark...

Wednesday, December 10, 2025

Christmas 2025: What are Americans planning to buy?

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Circana has released its analysis of trends for the 2025 holiday season. The firm describes a season marked by caution, anticipation, and strong price...

Thursday, December 4, 2025

2026 trends: tech, science, and new beauty practices

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The TrendHunter forecasting agency has just published its beauty trends for 2026: an overview of how technology, biology, mental well-being, and pop c...

Wednesday, November 26, 2025

Beauty on Black Friday

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With Black Friday 2025 approaching, Scalapay (an installment payment system) has published a barometer that analyzes French consumers’ purchasing beha...

Tuesday, November 25, 2025

The new priorities of beauty consumers

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Today’s cosmetics buyers are more demanding and better informed. This is shown by the latest edition of Euromonitor International’s Voice of the Consu...

Friday, November 21, 2025

The fall-winter 2027-2028 season in color

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WGSN, in partnership with Coloro, anticipates the color trends that will guide brands in 2027-2028. Two colors from the fall/winter 27/28 palette have...

Wednesday, November 19, 2025

Black Friday: an event that has become essential for end-of-year shopping

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As the holiday season approaches, French consumers are still grappling with tight budgets. According to an OpinionWay poll for Amazon, a large majorit...

Monday, November 17, 2025

The French are embracing “express” treatments for the holidays

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As the holiday season approaches, French people are making more visits to beauty salons to end the year on a high note. Planity, an online beauty serv...

Monday, November 17, 2025

Black Friday: the best time to buy beauty gifts?

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With the holidays approaching, the online price comparison site Idealo analyzed price trends for several product categories over the thirteen weeks le...

Wednesday, November 5, 2025

Four trends to watch in 2026

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In its latest trend report, Euromonitor identifies four major dynamics that will shape consumer behavior in 2026. These reflect consumers’ desire for ...

Thursday, October 30, 2025

The new beauty expectations of French women

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According to the fourth edition of the Klarna Beauty Report, perceptions of beauty are changing. They go beyond aesthetics to encompass well-being, in...

Friday, October 24, 2025

French people and delivery services

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Delivery remains a key moment in the online shopping experience… and a decisive factor in satisfaction or irritation. According to an OpinionWay study...