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Market
Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Saudi Arabia: cosmetics are purchased through all channels
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Monday, January 5, 2026
Trends that will shape distribution in 2026
Commerce continues to evolve under the influence of technology and new consumer expectations. To help brands anticipate these changes, the forward-thi...
Monday, December 22, 2025
In search of lost trust
As 2026 approaches, trust is emerging as a key factor in consumer decisions. According to a report published by Attest, American consumers are going t...
Friday, December 19, 2025
The best of 2025 trends
The end of the year is the perfect time to take stock of the past few months. Spate has chosen to look back at the beauty trends that marked 2025, ide...
Wednesday, December 17, 2025
Cosmetics are a must-have for Christmas
The beauty category is ending 2025 on a positive note. According to Circana, the sector has held up well throughout the year and continues to grow as ...
Monday, December 15, 2025
Pinterest Predicts 2026: When beauty gets bold
Every year, Pinterest publishes its trend forecasts based on an analysis of its users’ searches. For 2026, the platform paints a beauty landscape mark...
Wednesday, December 10, 2025
Christmas 2025: What are Americans planning to buy?
Circana has released its analysis of trends for the 2025 holiday season. The firm describes a season marked by caution, anticipation, and strong price...
Thursday, December 4, 2025
2026 trends: tech, science, and new beauty practices
The TrendHunter forecasting agency has just published its beauty trends for 2026: an overview of how technology, biology, mental well-being, and pop c...
Wednesday, November 26, 2025
Beauty on Black Friday
With Black Friday 2025 approaching, Scalapay (an installment payment system) has published a barometer that analyzes French consumers’ purchasing beha...
Tuesday, November 25, 2025
The new priorities of beauty consumers
Today’s cosmetics buyers are more demanding and better informed. This is shown by the latest edition of Euromonitor International’s Voice of the Consu...
Friday, November 21, 2025
The fall-winter 2027-2028 season in color
WGSN, in partnership with Coloro, anticipates the color trends that will guide brands in 2027-2028. Two colors from the fall/winter 27/28 palette have...
Wednesday, November 19, 2025
Black Friday: an event that has become essential for end-of-year shopping
As the holiday season approaches, French consumers are still grappling with tight budgets. According to an OpinionWay poll for Amazon, a large majorit...
Monday, November 17, 2025
The French are embracing “express” treatments for the holidays
As the holiday season approaches, French people are making more visits to beauty salons to end the year on a high note. Planity, an online beauty serv...
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