Ecoresponsibility

Trends:Market

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometer

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.

Tuesday, June 24, 2025

Who are beauty consumers in the Middle East?

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How to address Middle Eastern consumers in all their cultural and aesthetic complexity? To answer this question, at the CEW France Journée de la Beaut...

Tuesday, June 24, 2025

Africa, a new strategic territory for beauty

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At the CEW France Journée de la Beauté, Stéphanie Gazel, Creative Director of Gazel Studio, offered an in-depth look at the cosmetics potential of the...

Wednesday, June 18, 2025

United States, Asia, Middle East... international trends

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At the CEW Beauty Day (held in Paris on May 21, 2025), Claire Marty, Vice President Global Beauty Vertical at Nielsen IQ, gave an overview of beauty d...

Wednesday, June 18, 2025

Current state of the contemporary beauty market

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The era of easy, effervescent growth in beauty seems to be coming to an end. After years of sustained growth (+7% per year between 2022 and 2024), the...

Tuesday, June 17, 2025

How to maintain the link with consumers?

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At a time when new brands are being created every day (in all industries, including cosmetics), the general public no longer knows where to turn. In a...

Wednesday, June 11, 2025

Cosmetics trends around the world

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At the Journée de la Beauté organized by CEW France on May 21, 2025 in Paris, Mathilde Lion, Executive Director, Global Client Development at Circana,...

Wednesday, June 4, 2025

Cosmetic dupes: a high-risk phenomenon, says the FEBEA

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Long perceived as simply cheap alternatives to branded products, “dupes” are now in the sights of the FEBEA. On the occasion of World Anti-Counterfeit...

Wednesday, June 4, 2025

Beauty salons: how to stimulate growth?

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Zenoti offers administrative management software for beauty salons. The company has analyzed data from over 30,000 client companies worldwide to draw ...

Tuesday, June 3, 2025

The future of perfume in five trends

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Mintel’s latest report deciphers changes in the sector and the expectations that will shape innovation. More responsible formulas, formats adapted to ...

Tuesday, June 3, 2025

Beauty: what are the upcoming macro-trends?

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In forecasting, there are undercurrents and seasonal trends. Trendalytics is already looking ahead to 2026. In a recent article, the company points to...

Tuesday, May 27, 2025

Cosmetics: Euromonitor's five must-have trends

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In its most recent report, the market research firm identifies five trends that are reshaping the shape of the cosmetics industry. On the agenda: budg...

Tuesday, May 20, 2025

What are the key trends of 2025?

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TrendHunter is a foresight agency that uses artificial intelligence to define tomorrow’s trends. The company has just published its multi-sector trend...