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Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Saudi Arabia: cosmetics are purchased through all channels
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Monday, November 17, 2025
Black Friday: the best time to buy beauty gifts?
With the holidays approaching, the online price comparison site Idealo analyzed price trends for several product categories over the thirteen weeks le...
Wednesday, November 5, 2025
Four trends to watch in 2026
In its latest trend report, Euromonitor identifies four major dynamics that will shape consumer behavior in 2026. These reflect consumers’ desire for ...
Thursday, October 30, 2025
The new beauty expectations of French women
According to the fourth edition of the Klarna Beauty Report, perceptions of beauty are changing. They go beyond aesthetics to encompass well-being, in...
Friday, October 24, 2025
French people and delivery services
Delivery remains a key moment in the online shopping experience… and a decisive factor in satisfaction or irritation. According to an OpinionWay study...
Friday, October 24, 2025
Beauty: a changing distribution landscape
Are the rules of commerce being rewritten? In a recent article, the forecasting firm Euromonitor explains that consumers no longer buy cosmetics in th...
Tuesday, October 21, 2025
The five beauty trends for 2026 according to Spate and Future Snoops
In their report “The Future of Beauty,” data platform Spate and creative forecasting agency Future Snoops identify five major trends set to transform ...
Monday, October 13, 2025
Mintel unveils its major beauty trends for 2026
The forecasting firm Mintel has just published its Beauty & Personal Care Predictions 2026 report, which identifies three major trends: the rise o...
Tuesday, October 7, 2025
Cosmetics: how is the Chinese market doing?
The Chinese beauty market continues to show remarkable vitality, particularly in the e-commerce channel. According to the latest data from Circana, on...
Tuesday, September 30, 2025
Bananas: the new star ingredient in beauty products?
During the summer of 2025, bananas became a staple in the cosmetics world. Perfumes, moisturizers, lip balms—their scent was everywhere. According to ...
Monday, September 29, 2025
The new era of K-Beauty
K-Beauty has established itself as a model of innovation and effectiveness around the world. According to market research firms Mintel and Black Swan,...
Wednesday, September 17, 2025
The 7 trends reshaping beauty according to WSL
In its latest report, the American agency WSL Strategic Retail highlights the resilience of the cosmetics industry in an uncertain economic and social...
Tuesday, September 16, 2025
The rise of viral brands
In its latest report, Spate, in partnership with YipitData, analyzes the growing impact of TikTok-powered brands. These new players, born or accelerat...
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