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Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Wednesday, June 25, 2025

How is French cosmetics consumption faring?

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While inflation is slowly running out of steam in France, the hygiene and beauty sector is proving remarkably resilient. According to the experts at N...

Tuesday, June 24, 2025

Who are beauty consumers in the Middle East?

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How to address Middle Eastern consumers in all their cultural and aesthetic complexity? To answer this question, at the CEW France Journée de la Beaut...

Tuesday, June 24, 2025

Africa, a new strategic territory for beauty

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At the CEW France Journée de la Beauté, Stéphanie Gazel, Creative Director of Gazel Studio, offered an in-depth look at the cosmetics potential of the...

Wednesday, June 18, 2025

United States, Asia, Middle East... international trends

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At the CEW Beauty Day (held in Paris on May 21, 2025), Claire Marty, Vice President Global Beauty Vertical at Nielsen IQ, gave an overview of beauty d...

Wednesday, June 18, 2025

Current state of the contemporary beauty market

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The era of easy, effervescent growth in beauty seems to be coming to an end. After years of sustained growth (+7% per year between 2022 and 2024), the...

Tuesday, June 17, 2025

How to maintain the link with consumers?

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At a time when new brands are being created every day (in all industries, including cosmetics), the general public no longer knows where to turn. In a...

Wednesday, June 11, 2025

Cosmetics trends around the world

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At the Journée de la Beauté organized by CEW France on May 21, 2025 in Paris, Mathilde Lion, Executive Director, Global Client Development at Circana,...

Wednesday, June 4, 2025

Cosmetic dupes: a high-risk phenomenon, says the FEBEA

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Long perceived as simply cheap alternatives to branded products, “dupes” are now in the sights of the FEBEA. On the occasion of World Anti-Counterfeit...

Wednesday, June 4, 2025

Beauty salons: how to stimulate growth?

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Zenoti offers administrative management software for beauty salons. The company has analyzed data from over 30,000 client companies worldwide to draw ...

Tuesday, June 3, 2025

The future of perfume in five trends

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Mintel’s latest report deciphers changes in the sector and the expectations that will shape innovation. More responsible formulas, formats adapted to ...

Tuesday, June 3, 2025

Beauty: what are the upcoming macro-trends?

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In forecasting, there are undercurrents and seasonal trends. Trendalytics is already looking ahead to 2026. In a recent article, the company points to...

Tuesday, May 27, 2025

Cosmetics: Euromonitor's five must-have trends

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In its most recent report, the market research firm identifies five trends that are reshaping the shape of the cosmetics industry. On the agenda: budg...