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Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Saudi Arabia: cosmetics are purchased through all channels
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Monday, September 15, 2025
Emotion, the new driver of loyalty
In a recent article, the forecasting firm Mintel highlights the rise of “emotional marketing” in the world of consumer packaged goods (CPG). At a time...
Tuesday, September 9, 2025
What trends for 2026?
In its latest report, the forecasting firm Euromonitor International identifies several major topics to watch in the short term, which affect all indu...
Tuesday, September 9, 2025
Sunscreen: a segment that is gaining momentum
Sunscreen is no longer a product that people buy occasionally in the summer. According to Charm.IO, which analyzes the performance of DTC (Direct to C...
Tuesday, September 9, 2025
Distribution: how to attract new consumer profiles
In its latest report, ChangeUp (a consulting and trend agency) explores the changes taking place in the beauty retail sector in the United States. The...
Wednesday, September 3, 2025
Cosmoprof Las Vegas in 5 key trends
From July 15 to 17, 2025, Cosmoprof North America brought the beauty industry together in Las Vegas. As it does every year, the forecasting agency Bea...
Wednesday, September 3, 2025
Beauty professionals: measured optimism
The beauty industry is undergoing a major transformation. This is revealed in the Beauty Perspectives study conducted by Ifop for Stratégies, which su...
Tuesday, September 2, 2025
Hair care: the rise of natural ingredients
Hair care products are no longer just functional: they reflect growing expectations for naturalness, effectiveness, and healthy hair. This is revealed...
Tuesday, August 26, 2025
What are the upcoming trends for fall 2025?
According to the latest analyses by the forecasting firm Trendalytics, the fall-winter 2025 season will be marked by a palette of natural colors, punc...
Wednesday, July 23, 2025
C-beauty: Chinese brands break through in Southeast Asia
After transforming the competitive landscape in China, local cosmetics brands are consolidating their dominance. According to a recent article by Euro...
Wednesday, July 16, 2025
Towards augmented, sensorial and sustainable perfumery?
With the global fragrance market showing sustained growth since 2021, Euromonitor outlines a future in which innovation, personalization and ecologica...
Wednesday, July 16, 2025
Perfume: the layering trend
Perfume is no longer just a bottle. This year, French consumers are adopting a new approach: that of an olfactory wardrobe. And it’s on TikTok that th...
Wednesday, July 9, 2025
The spring-summer 2027 season in color
In foresight, it’s never too early to talk about the future. The WGSN agency, in partnership with the Coloro coding system, unveils the color palette ...
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