The skin on the lips is fundamentally different from that on the face. It is thinner, lacks sebaceous glands, is more sensitive and more prone to premature ageing. It also contains less melanin, making it more vulnerable to external aggressions.
Yet, for a long time, lip care was limited to solutions offering only temporary relief. “Lips have been treated as a cosmetic detail, a category defined by temporary relief. That era is over.”

The end of heavy routines

Consumers are turning away from complex and costly beauty routines. On social media, interest in simple products has increased thirtyfold in recent years.
Demand for multi-benefit solutions has surged by 481%. The popularity of the term “barrier” for lips has risen by 216% in two years. “At the same time, the popularity of the term ‘exfoliation’ fell by 82%,” notes Sienna Piccioni, Beauty Director at WGSN.

Lips are treated just like the rest of the face

Consumer expectations for lip care are now on a par with those for facial skincare. Google searches for hyaluronic acid balms have risen by 92% in a year, those for peptide treatments by 155% and for vitamin C balms by 49%.
…