The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.
Combined sales across the four channels (supermarkets, specialty organic stores, pharmacies, and drugstores) totaled 499 million euros as of the end of March 2026, down 7.7% year-over-year. But this average masks very different realities. “The overall trend is downward, but highly uneven,” summarizes Nicolas Grélaud. “And with some very interesting signs emerging.”
Supermarkets remain the leading channel with €190.6 million in revenue, accounting for one-third of sales, but they recorded the sharpest decline: -14.5%. This decline has been ongoing since 2022, when the market peaked at €291 million.
All categories are affected, from baby care to sun care. The 12% price premium compared to conventional products remains a major obstacle for consumers who do not always see what justifies this difference.
Pharmacies: the only growing channel
Pharmacies stand out as the only channel experiencing growth, with €128 million in revenue and a 3.9% increase. Between 2021 and 2025, the average annual growth rate for health and beauty products in pharmacies reached 8%, three times higher than before the COVID-19 pandemic.
“Pharmacies have a built-in captive customer base,” explains Nicolas Grélaud. “The scarcity of medical services will automatically strengthen the role of the local pharmacist. It’s …
