As the holiday season approaches, French people are making more visits to beauty salons to end the year on a high note. Planity, an online beauty service booking platform, analyzed millions of appointments made on its platform in December 2024. The study highlights sustained activity, marked by peaks in attendance before Christmas and a strong appetite for express packages.
Last December, the number of appointments made jumped by 21% compared to the previous month. December 20, 21, and 19 were the busiest days, confirming that consumers were more eager to get things done before the holidays.
However, spontaneous bookings remain firmly rooted in consumer habits. 14% of services on December 24 and 20% of those on December 31 were booked within 24 hours of the appointment.
The most popular treatments
During the holiday season, three services stand out in particular compared to other months of the year. We see:
• +33% for gel manicures
• +28% for blow-drying
• +27% for coloring
According to Planity, these trends highlight a growing need for flexibility. “The end of the year brings a lot of demand. Digital technology makes it possible to book a treatment at any time, even at the last minute,”” says the platform.
