Ecoresponsibility

Trends:Market

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometer

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.

Tuesday, January 7, 2025

What will the store of 2025 look like?

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Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experie...

Tuesday, December 17, 2024

Yves Rocher: the most attractive beauty brand according to the French

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Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial ...

Tuesday, December 17, 2024

Luxury Barometer 2024: a sector in (a bit of) crisis

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As it does every year, IFOP produces the “Luxury Trend Report”, the data from which are unveiled at the Grand Prix Stratégies du Luxe (organized by th...

Wednesday, December 4, 2024

Christmas 2024: Americans' buying intentions

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The countdown to the holiday season has begun. Forecasting firm Circana surveyed Americans to find out how they felt about this period. A certain retu...

Wednesday, November 27, 2024

What are the new beauty trends in South Korea?

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South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit ...

Tuesday, November 26, 2024

Time Magazine's best cosmetics of 2024

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As the calendar year draws to a close, it’s time to take stock of the past few months. As usual, Time Magazine lists all the products that stood out d...

Tuesday, November 26, 2024

E-commerce: ever-increasing consumer expectations

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If shopping from the comfort of home used to be enough of an argument to convince the general public to order online, this is no longer the case. Acco...

Tuesday, November 19, 2024

Cosmetics: the international popularity of Made in France

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While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI ...

Wednesday, November 13, 2024

Black Friday: consumer expectations

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Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial ev...

Wednesday, November 13, 2024

Marketing trends to watch in 2025

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Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including...

Wednesday, October 23, 2024

Marketing: what if personalisation was the key?

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To win over consumers, it’s important to have a well-honed strategy. Forward-looking consultancy Mintel has just published its report on the best mark...

Tuesday, October 22, 2024

K-Beauty is booming in the United States

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It’s not just in Asia that Korean cosmetics are catching on. According to the research agency Kline, more and more American women are giving in to the...