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Trends:Market

Beauty: which categories are gaining ground online in 2026?Subscribers only

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionmentSubscribers only

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026Subscribers only

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?Subscribers only

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometerSubscribers only

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.
Tuesday, April 1, 2025
How is the supermarket beauty market faring?Subscribers only
At the traditional “Beauty Business” event organized by CEW France on March 14, 2025, Valérie Locci, Key Account Manager at Circana, shared her views ...
Wednesday, March 19, 2025
Global overview of the beauty marketSubscribers only
Every year, the crème de la crème of forecasting agencies gather at the Salons Hoche, invited by the CEW France, for the Beauty Business: a morning ri...
Tuesday, March 11, 2025
When beauty reinvents itselfSubscribers only
More and more consumers aspire to a balanced lifestyle in which they feel good. And to help the general public in this quest, the beauty industry is r...
Tuesday, March 11, 2025
Which beauty brands are the most inclusive?Subscribers only
These days, the issue of representation is very important to consumers. Over 50% of members of generations Z and Y say they are ready to boycott a bra...
Tuesday, February 25, 2025
What are the most popular skincare products in 2025?Subscribers only
When it comes to trends, the Internet and social networks make the headlines. Spate, an online data analysis platform, has looked at the searches made...
Tuesday, February 18, 2025
Artificial intelligence, inclusiveness, sustainability... the key trends of 2025Subscribers only
According to online polling site Attest, cosmetics brands can’t ignore certain trends in consumer society. The platform has listed all the must-know t...
Tuesday, February 11, 2025
What are the beauty trends of 2025?Subscribers only
The world moves, and so do trends. For the past 11 years, the VML forecasting agency has been publishing its projections in terms of trends at the beg...
Tuesday, February 11, 2025
Longevity, scalp care: 2025 trends as seen by KlineSubscribers only
Now it’s Kline’s turn to forecast the trends that will influence the beauty market in 2025. According to the agency, brands should focus on a new appr...
Tuesday, February 4, 2025
Distribution: French consumers' expectationsSubscribers only
Whether online or in-store, the French have high expectations. The latest OpinionWay survey for La Retail Tech gives the general public the chance to ...
Tuesday, January 14, 2025
When the shop reinvents itselfSubscribers only
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experience...
Tuesday, January 14, 2025
Retail: the major trends in 2025Subscribers only
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to...
Tuesday, January 7, 2025
Trends that will shape retailing in 2025Subscribers only
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agen...
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