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Trends:Market

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometer

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.

Thursday, January 29, 2026

What are the major beauty trends to watch out for in 2026?

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Every year, the forecasting firm VML publishes The Future 100, a report that identifies emerging signals likely to impact the creative and cultural in...

Monday, January 26, 2026

Beauty: how to thrive in an uncertain world?

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According to the forecasting agency Beautystreams, the cosmetics industry is entering a new phase. The world is becoming more unstable, more fragmente...

Thursday, January 22, 2026

What will the future of retail look like?

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The forecasting agency WGSN has presented its main predictions for the retail sector in 2028. The agency is not predicting any radical changes, but ra...

Tuesday, January 20, 2026

Trends: what does 2026 promise?

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To identify the trends that will shape beauty in 2026, the Spate agency analyzed Google and TikTok searches. Its analysis is clear: beauty is becoming...

Monday, January 19, 2026

Mutations in the cosmetics retail market

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The distribution of beauty products is undergoing a profound transformation. Long considered a simple distribution channel, it is becoming a strategic...

Friday, January 9, 2026

Shopping: time to be cautious

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Moderation is becoming the norm in consumer decisions. This is one of the findings of the latest report published by the NielsenIQ forecasting agency,...

Wednesday, January 7, 2026

Longevity, the new pillar of beauty

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Long associated with anti-aging or long-lasting products, the concept of longevity is evolving. In its latest report, data analysis agency Spate shows...

Monday, January 5, 2026

Trends that will shape distribution in 2026

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Commerce continues to evolve under the influence of technology and new consumer expectations. To help brands anticipate these changes, the forward-thi...

Monday, December 22, 2025

In search of lost trust

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As 2026 approaches, trust is emerging as a key factor in consumer decisions. According to a report published by Attest, American consumers are going t...

Friday, December 19, 2025

The best of 2025 trends

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The end of the year is the perfect time to take stock of the past few months. Spate has chosen to look back at the beauty trends that marked 2025, ide...

Wednesday, December 17, 2025

Cosmetics are a must-have for Christmas

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The beauty category is ending 2025 on a positive note. According to Circana, the sector has held up well throughout the year and continues to grow as ...

Monday, December 15, 2025

Pinterest Predicts 2026: When beauty gets bold

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Every year, Pinterest publishes its trend forecasts based on an analysis of its users’ searches. For 2026, the platform paints a beauty landscape mark...