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Trends:Market

The beauty market by 2030Subscribers only

McKinsey has published a new analysis of the cosmetics sector and its distribution channels. The finding is that growth remains strong, but the competitive landscape is undergoing profound change.

The four pillars of beauty in 2026Subscribers only

The US contract manufacturer Accupac has published its annual trends report, “Future Forward 2026”, produced in collaboration with Cobalt Labs, its research and innovation department. The report identifies four key trends: the importance of evidence, sustainability in formulations, adaptive cosmetics and biotechnology.

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...
Tuesday, February 10, 2026
2026 distribution: what's changing in the shopping experienceSubscribers only
In its report The Future 100 (2026 edition), VML highlights the trends that are reshaping retail. Consumers are seeking more enjoyment in their daily ...
Tuesday, February 3, 2026
What do French consumers expect from their stores in 2026?Subscribers only
French consumers’ expectations regarding retail remain marked by economic uncertainty. According to an OpinionWay study conducted for La Retail Tech, ...
Monday, February 2, 2026
Beauty: is natural losing momentum?Subscribers only
According to Revuze’s Beyond Natural report, produced in collaboration with CEW USA, the cosmetics industry is entering a new phase. After a decade do...
Thursday, January 29, 2026
What are the major beauty trends to watch out for in 2026?Subscribers only
Every year, the forecasting firm VML publishes The Future 100, a report that identifies emerging signals likely to impact the creative and cultural in...
Monday, January 26, 2026
Beauty: how to thrive in an uncertain world?Subscribers only
According to the forecasting agency Beautystreams, the cosmetics industry is entering a new phase. The world is becoming more unstable, more fragmente...
Thursday, January 22, 2026
What will the future of retail look like?Subscribers only
The forecasting agency WGSN has presented its main predictions for the retail sector in 2028. The agency is not predicting any radical changes, but ra...
Tuesday, January 20, 2026
Trends: what does 2026 promise?Subscribers only
To identify the trends that will shape beauty in 2026, the Spate agency analyzed Google and TikTok searches. Its analysis is clear: beauty is becoming...
Monday, January 19, 2026
Mutations in the cosmetics retail marketSubscribers only
The distribution of beauty products is undergoing a profound transformation. Long considered a simple distribution channel, it is becoming a strategic...
Friday, January 9, 2026
Shopping: time to be cautiousSubscribers only
Moderation is becoming the norm in consumer decisions. This is one of the findings of the latest report published by the NielsenIQ forecasting agency,...
Wednesday, January 7, 2026
Longevity, the new pillar of beautySubscribers only
Long associated with anti-aging or long-lasting products, the concept of longevity is evolving. In its latest report, data analysis agency Spate shows...
Monday, January 5, 2026
Trends that will shape distribution in 2026Subscribers only
Commerce continues to evolve under the influence of technology and new consumer expectations. To help brands anticipate these changes, the forward-thi...
Monday, December 22, 2025
In search of lost trustSubscribers only
As 2026 approaches, trust is emerging as a key factor in consumer decisions. According to a report published by Attest, American consumers are going t...
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