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Cosmetics trends: rising signals for 2026/2027
Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.
Beauty: which categories are gaining ground online in 2026?
To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.
Celebrity brands: between worship and disillusionment
Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.
Boots breaks down the top beauty trends of 2026
Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.
What are the most inclusive beauty brands in 2026?
For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.
Monday, March 9, 2020
The most influential beauty brands founded by women
Celebrating the strengths and successes of women in the global cosmetics industry on the occasion of International Women’s Day on March 8, Traackr’s i...
Tuesday, March 3, 2020
2019 cosmetics market review: Kantar World Panel reports
How did the hygiene/beauty market perform in 2019? Which segments grew? Which segments have fallen? Anaïs Dupuy, Business Development Manager at Kanta...
Wednesday, February 26, 2020
Marketplaces: BEUC rings the alarm bell
Bad business for Aliexpress, Wish, eBay and Amazon marketplaces. Six consumer groups of BEUC (The European Consumer Organisation) ordered 250 products...
Wednesday, February 26, 2020
Anti-fatigue cosmetics... in great condition!
According to Fact.MR, a market research agency, anti-fatigue cosmetics are gaining ground worldwide and the global market for this sector is expected ...
Monday, February 10, 2020
Cosmetics, France's second largest export sector
In 2019, the French cosmetics industry once again achieved a strong performance abroad: the sector exported nearly €16 billion of products, an increas...
Wednesday, January 29, 2020
Skin care: back to basics in 2019
According to The NPD Group, sales of moisturizing facial creams and serums in the selective circuit increased by 7% in value in France between January...
Monday, January 6, 2020
GlobalData's 4 beauty trends for 2020
What should we be prepared for in terms of consumer expectations in 2020? According to GlobalData, the focus will be on holistic wellness and natural ...
Tuesday, December 17, 2019
Selective retailing seduces consumers
RBB Economics, in collaboration with FEBEA, conducted a Europe-wide study on the selective sale of cosmetics. This report, prepared for Cosmetics Euro...
Wednesday, November 20, 2019
Yves Rocher seduces consumers all over the world
Cosmetify (trend agency) conducted a survey to determine which beauty brands were the most popular in different countries. While foreign consumers are...
Wednesday, November 13, 2019
A world tour of the natural cosmetics markets
Natural and organic cosmetics are doing well. This is the statement made at the Natural Cosmetics Conference held in Berlin at the end of September 20...
Wednesday, November 6, 2019
Tailor-made cosmetics: an undeniable trend
Today, personalization is one of the major challenges in the cosmetics industry. Consumers want products that touch them and that are 100% suitable fo...
Wednesday, October 30, 2019
Cosmetics 360's start-ups
Organized in Paris on October 16 and 17 at the Carrousel du Louvre, the Cosmetics 360 exhibition brought together all the players in the cosmetics ind...
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