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Trends:Market

Skincare: what the French really wantSubscribers only

French people expect effective, natural skincare. Yet a third of consumers do not know which active ingredients they are applying to their skin. This is one of the key findings of the 2026 Skin Barometer, carried out by the brand Typology and the polling organisation Ifop.

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five se...

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Wednesday, January 13, 2021
Cosmetic export: Romania and its subtletiesSubscribers only
Business France helps French companies to set up abroad. On the occasion of the E-Cosmetic 360 virtual trade show, this organization gave a series of ...
Wednesday, January 6, 2021
How to sell cosmetics in Indonesia?Subscribers only
The Covid-19 pandemic has weakened all industries, including cosmetics. To stop the bleeding, Business France has imagined the Relaunch Export Tour. I...
Monday, January 4, 2021
The new face of retail distributionSubscribers only
With two mandatory shutdown periods, retail sales, including cosmetics, have been disrupted by Covid-19. What will be the stakes of tomorrow for this ...
Wednesday, December 23, 2020
Cosmetic export in Malaysia: how does it work?Subscribers only
How to boost your economy in times of crisis? Setting up in new areas can be a good way to increase your turnover. This is how Business France has ini...
Wednesday, December 16, 2020
All you need to know about exporting cosmetics to ThailandSubscribers only
If Covid-19 has slowed down the cosmetics industry, conquering new horizons can be a way to boost growth. It is in this perspective that Business Fran...
Wednesday, December 9, 2020
How to export cosmetics to Taiwan?Subscribers only
With an estimated population of 23.6 million and a GDP of $25,008 per capita, Taiwan appears to be an ideal area to locate. To help cosmetic companies...
Wednesday, December 2, 2020
Export to Japan: instructions for useSubscribers only
The re-launch is now. And what could be better than to set out to conquer new areas? As part of its program to help companies boost their economy, Bus...
Monday, November 9, 2020
How to export to South Korea?Subscribers only
As part of its “Relance Export Tour”, Business France encourages companies to try their luck abroad to boost the economy of the beauty industry. Among...
Wednesday, November 4, 2020
Export: on the way to the United StatesSubscribers only
America, land of possibilities where all dreams can come true. Even today, the prospect of conquering this El Dorado still makes many in the beauty in...
Wednesday, October 28, 2020
Export: how to set up in Germany?Subscribers only
Although the Covid-19 has been hurting the exchange of goods for the last few months, export is still one of the best ways to boost the economy of the...
Wednesday, October 21, 2020
Export: Focus on ChinaSubscribers only
Covid has challenged the commercial strategies of exporting companies. In order to help them get back on track, Business France hosted a series of web...
Monday, October 5, 2020
Post-Covid: how is the organic market performing?Subscribers only
As every year, Cosmébio presents the state of the organic and natural cosmetics market at its annual press conference. The results for the beginning o...
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