Ecoresponsibility

Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Monday, May 13, 2019

The French market for essential oils

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They are widely talked about, praised for their properties, criticized for their allergenicity, pointed out by the control authorities when their clai...

Wednesday, April 10, 2019

E-commerce in China: key figures and main players

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The easiest way to export cosmetics to China is certainly to use the Internet, whether through traditional or cross-border e-commerce. During the Inte...

Tuesday, March 26, 2019

Cosmoprof 2019: men's cosmetics in full boom!

In recent years, the beards provided have been blooming on the faces of gentlemen. Gone is the three-day hair a little neglected, hello hair cut to th...

Wednesday, March 13, 2019

Top 100 Megabrands, by Euromonitor

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Euromonitor International has just published its Top 100 consumer goods brands, including cosmetics brands. 25 of them are in this Top 100, in second ...

Thursday, February 28, 2019

CEW France and Wearisma analyse cosmetic influence marketing

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Cosmetic brands are increasingly capitalizing on influence marketing to promote their products and portray their image on social networks. Using influ...

Tuesday, February 26, 2019

IMPAG celebrates its 100th anniversary

In 2019, IMPAG celebrates its 100th anniversary, and can look back on an eventful and successful history, in which the company has steadily grown and ...

Thursday, February 21, 2019

Kantar Worldpanel reviews the 2018 beauty market

What happened on the cosmetics market in 2018? What are the new consumer behaviours? Which distribution sectors are on the rise? All these questions a...

Sunday, January 20, 2019

Make-up for men is becoming a trend

By small touches, the men put on make-up. Foundation, gloss or eyebrow pen: make-up is invading the shelves of more and more men. Covering, coloured, ...

Tuesday, November 20, 2018

Minimalist cosmetics: what's new in the United States and South Korea?

The trend may be well established, but it is still declining. Cosmetic minimalism has many facets and many of them come from the other side of the glo...

Wednesday, November 7, 2018

Minimalism takes over cosmetics

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More and more consumers now are demanding ethical products from the cosmetics industry that are good for their skin and nature. Professionals in the s...

Tuesday, November 6, 2018

Prestige fragrances: trends and outlooks

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During a conference given at LuxePack Monaco 2018, Mathilde Lion, Europe Industry Beauty Expert of the market research firm NPD, presented the trends ...

Wednesday, October 10, 2018

Natural and organic cosmetics: the growth drivers

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How do consumers perceive natural and organic cosmetics and what are the profiles of those who are convinced of their interests? What are the motivati...