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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Tuesday, October 9, 2018

Happy Ageing: the new cosmetic concept to better conquer the seniors

Senior people represent a high-potential market for the cosmetics industry. The proportion of people over 60 years of age will increase by a factor of...

Monday, October 8, 2018

Organic cosmetics please French women

The “organic”-labelled cosmetics offer is growing day by day and is fills up the hygiene and beauty departments. In order to better understand the beh...

Wednesday, October 3, 2018

What are the most popular beauty trends of 2018?

Whoever has never used Pinterest should report himself! This very popular social network is the main source of inspiration for many people. Cooking, s...

Monday, October 1, 2018

How to export your cosmetic products to Canada?

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Cosmetic products intended for the Canadian market are under the authority of Health Canada, a federal department “responsible for helping Canadians m...

Monday, September 17, 2018

Selective perfumeries: when online and retail work hand in hand

Today, consumers have the choice between buying from their sofa or going to the shops. Far from competing with each other, these two options are both ...

Monday, September 10, 2018

Retail: Seduction operation

If the explosion of e-commerce has significantly revolutionized our lives, the shops are frowning. And for good reason, they have seen a sharp drop in...

Monday, August 27, 2018

China: male cosmetics booming

When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. ...

Wednesday, May 30, 2018

Halal cosmetics, an emerging trend in Malaysia

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If the cosmetics industry is unaffected by the crisis, it should still renew itself and adapt to new consumer expectations. In a country with a large ...

Tuesday, March 27, 2018

Beauty trends 2019/2020: predictions by Peclers

2018 has only just started, but beauty professionals have already been getting ready for next year. On March 8, 2018 in Paris, global trends agency Pe...

Monday, February 26, 2018

Transparency is trendy!

Providing more details on cosmetics composition and manufacturing methods seems to be the latest craze among brands. First initiated by organic entiti...

Tuesday, January 2, 2018

La Phocéenne de Cosmétique acquires the Lovéa brand

The announcement was made in a press release on January 2, 2018. These two French SMEs are joining forces to gain market power in a market dominated b...

Tuesday, January 2, 2018

The 10 beauty trends in 2018, by Pinterest

According to Pinterest 100 report for 2018, 10 top beauty trends emerge for this year. 48 million women use this social media to find ideas. Pinners a...