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Trends:Market

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometer

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.

Tuesday, October 21, 2025

The five beauty trends for 2026 according to Spate and Future Snoops

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In their report “The Future of Beauty,” data platform Spate and creative forecasting agency Future Snoops identify five major trends set to transform ...

Monday, October 13, 2025

Mintel unveils its major beauty trends for 2026

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The forecasting firm Mintel has just published its Beauty & Personal Care Predictions 2026 report, which identifies three major trends: the rise o...

Tuesday, October 7, 2025

Cosmetics: how is the Chinese market doing?

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The Chinese beauty market continues to show remarkable vitality, particularly in the e-commerce channel. According to the latest data from Circana, on...

Tuesday, September 30, 2025

Bananas: the new star ingredient in beauty products?

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During the summer of 2025, bananas became a staple in the cosmetics world. Perfumes, moisturizers, lip balms—their scent was everywhere. According to ...

Monday, September 29, 2025

The new era of K-Beauty

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K-Beauty has established itself as a model of innovation and effectiveness around the world. According to market research firms Mintel and Black Swan,...

Wednesday, September 17, 2025

The 7 trends reshaping beauty according to WSL

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In its latest report, the American agency WSL Strategic Retail highlights the resilience of the cosmetics industry in an uncertain economic and social...

Tuesday, September 16, 2025

The rise of viral brands

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In its latest report, Spate, in partnership with YipitData, analyzes the growing impact of TikTok-powered brands. These new players, born or accelerat...

Monday, September 15, 2025

Emotion, the new driver of loyalty

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In a recent article, the forecasting firm Mintel highlights the rise of “emotional marketing” in the world of consumer packaged goods (CPG). At a time...

Tuesday, September 9, 2025

What trends for 2026?

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In its latest report, the forecasting firm Euromonitor International identifies several major topics to watch in the short term, which affect all indu...

Tuesday, September 9, 2025

Sunscreen: a segment that is gaining momentum

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Sunscreen is no longer a product that people buy occasionally in the summer. According to Charm.IO, which analyzes the performance of DTC (Direct to C...

Tuesday, September 9, 2025

Distribution: how to attract new consumer profiles

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In its latest report, ChangeUp (a consulting and trend agency) explores the changes taking place in the beauty retail sector in the United States. The...

Wednesday, September 3, 2025

Cosmoprof Las Vegas in 5 key trends

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From July 15 to 17, 2025, Cosmoprof North America brought the beauty industry together in Las Vegas. As it does every year, the forecasting agency Bea...