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Trends:Market

The beauty market by 2030

McKinsey has published a new analysis of the cosmetics sector and its distribution channels. The finding is that growth remains strong, but the competitive landscape is undergoing profound change.

The four pillars of beauty in 2026

The US contract manufacturer Accupac has published its annual trends report, “Future Forward 2026”, produced in collaboration with Cobalt Labs, its research and innovation department. The report identifies four key trends: the importance of evidence, sustainability in formulations, adaptive cosmetics and biotechnology.

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Thursday, October 30, 2025

The new beauty expectations of French women

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According to the fourth edition of the Klarna Beauty Report, perceptions of beauty are changing. They go beyond aesthetics to encompass well-being, in...

Friday, October 24, 2025

French people and delivery services

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Delivery remains a key moment in the online shopping experience… and a decisive factor in satisfaction or irritation. According to an OpinionWay study...

Friday, October 24, 2025

Beauty: a changing distribution landscape

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Are the rules of commerce being rewritten? In a recent article, the forecasting firm Euromonitor explains that consumers no longer buy cosmetics in th...

Tuesday, October 21, 2025

The five beauty trends for 2026 according to Spate and Future Snoops

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In their report “The Future of Beauty,” data platform Spate and creative forecasting agency Future Snoops identify five major trends set to transform ...

Monday, October 13, 2025

Mintel unveils its major beauty trends for 2026

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The forecasting firm Mintel has just published its Beauty & Personal Care Predictions 2026 report, which identifies three major trends: the rise o...

Tuesday, October 7, 2025

Cosmetics: how is the Chinese market doing?

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The Chinese beauty market continues to show remarkable vitality, particularly in the e-commerce channel. According to the latest data from Circana, on...

Tuesday, September 30, 2025

Bananas: the new star ingredient in beauty products?

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During the summer of 2025, bananas became a staple in the cosmetics world. Perfumes, moisturizers, lip balms—their scent was everywhere. According to ...

Monday, September 29, 2025

The new era of K-Beauty

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K-Beauty has established itself as a model of innovation and effectiveness around the world. According to market research firms Mintel and Black Swan,...

Wednesday, September 17, 2025

The 7 trends reshaping beauty according to WSL

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In its latest report, the American agency WSL Strategic Retail highlights the resilience of the cosmetics industry in an uncertain economic and social...

Tuesday, September 16, 2025

The rise of viral brands

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In its latest report, Spate, in partnership with YipitData, analyzes the growing impact of TikTok-powered brands. These new players, born or accelerat...

Monday, September 15, 2025

Emotion, the new driver of loyalty

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In a recent article, the forecasting firm Mintel highlights the rise of “emotional marketing” in the world of consumer packaged goods (CPG). At a time...

Tuesday, September 9, 2025

What trends for 2026?

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In its latest report, the forecasting firm Euromonitor International identifies several major topics to watch in the short term, which affect all indu...