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Trends:Market

The beauty market by 2030

McKinsey has published a new analysis of the cosmetics sector and its distribution channels. The finding is that growth remains strong, but the competitive landscape is undergoing profound change.

The four pillars of beauty in 2026

The US contract manufacturer Accupac has published its annual trends report, “Future Forward 2026”, produced in collaboration with Cobalt Labs, its research and innovation department. The report identifies four key trends: the importance of evidence, sustainability in formulations, adaptive cosmetics and biotechnology.

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Tuesday, September 9, 2025

Sunscreen: a segment that is gaining momentum

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Sunscreen is no longer a product that people buy occasionally in the summer. According to Charm.IO, which analyzes the performance of DTC (Direct to C...

Tuesday, September 9, 2025

Distribution: how to attract new consumer profiles

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In its latest report, ChangeUp (a consulting and trend agency) explores the changes taking place in the beauty retail sector in the United States. The...

Wednesday, September 3, 2025

Cosmoprof Las Vegas in 5 key trends

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From July 15 to 17, 2025, Cosmoprof North America brought the beauty industry together in Las Vegas. As it does every year, the forecasting agency Bea...

Wednesday, September 3, 2025

Beauty professionals: measured optimism

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The beauty industry is undergoing a major transformation. This is revealed in the Beauty Perspectives study conducted by Ifop for Stratégies, which su...

Tuesday, September 2, 2025

Hair care: the rise of natural ingredients

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Hair care products are no longer just functional: they reflect growing expectations for naturalness, effectiveness, and healthy hair. This is revealed...

Tuesday, August 26, 2025

What are the upcoming trends for fall 2025?

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According to the latest analyses by the forecasting firm Trendalytics, the fall-winter 2025 season will be marked by a palette of natural colors, punc...

Wednesday, July 23, 2025

C-beauty: Chinese brands break through in Southeast Asia

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After transforming the competitive landscape in China, local cosmetics brands are consolidating their dominance. According to a recent article by Euro...

Wednesday, July 16, 2025

Towards augmented, sensorial and sustainable perfumery?

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With the global fragrance market showing sustained growth since 2021, Euromonitor outlines a future in which innovation, personalization and ecologica...

Wednesday, July 16, 2025

Perfume: the layering trend

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Perfume is no longer just a bottle. This year, French consumers are adopting a new approach: that of an olfactory wardrobe. And it’s on TikTok that th...

Wednesday, July 9, 2025

The spring-summer 2027 season in color

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In foresight, it’s never too early to talk about the future. The WGSN agency, in partnership with the Coloro coding system, unveils the color palette ...

Tuesday, July 8, 2025

The weight of the LGBTQIA+ community in beauty

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In a new report, NielsenIQ reminds us that the LGBTQIA+ community plays a real role in the beauty economy. Its members buy, engage and expect brands t...

Tuesday, July 8, 2025

International influence

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On the occasion of the CEW France Beauty Day, Bénédicte Amiot, influencer strategy expert and director at Traackr, shared an international reading of ...