Hydration is a prerequisite, but increasingly, anti-aging benefits (firming, anti-blemish, smoothing, etc.) are enriching new body care products. Formulas are becoming more sophisticated and now include “noble” ingredients used in facial care products, such as plant collagen, niacinamide, vitamin C, seaweed extracts, hyaluronic acid, etc. These products are available in all distribution channels, including supermarkets.
Whether it’s firming, smoothing skin texture, or evening out skin tone, we expect more from body care than just nourishment or hydration!
Many brands have understood this, such as Biotherm, which uses collagen peptides, caffeine, and, of course, Biotech Plankton in its new firming body care products to redefine contours (Collagen Fit Firming Body Milk, 1.6 oz, €35, or Collagen Fit Intensive Hydra Body Cream, 0.7 oz, €45). Paula’s Choice (5% Niacinamide Body Serum, 118 ml, €39) Yves Rocher (Firming Anti-Sagging Body Milk, 200 ml, €20.90) or The Ordinary with its two smoothing and anti-blemish treatments (5% Niacinamide Face and Body Emulsion, 100 ml, €14; Body Serum with 0.5% Salicylic Acid, 240 ml, €17.30).
LOoPHA (Deciem group) has created Biomimetic Body Serum (100 ml, €36.90), a multi-benefit body serum containing biotech-derived active ingredients that mimic the skin’s natural regenerative functions.
Formulated with bacillus ferment (a bacterial ferment derived from an acidophilic microorganism) that provides macroscopic hydration to the skin, as well as firmness and elasticity, it also contains pomegranate extract to boost radiance and luminosity, algae oligosaccharides to smooth skin texture and reduce the appearance of wrinkles, and a firming and plumping Polynesian microorganism ferment.
