In addition to high UV protection (SPF 50 minimum), these impalpable fluids protect the skin from pollution and oxidative stress. Most are available in white or tinted versions, and can be found in all distribution channels.
Beware of UV all year round! That’s the message from the cosmetics industry, which, more than ever in spring 2025, is campaigning for SPF to be worn every day. It’s up to them to make people want to wear it every day, and in this area, there’s nothing to say: sensoriality is on the agenda, and textures have really taken giant steps forward!
Invisible fluids are all the rage, as demonstrated by the latest launches from L’Oréal Paris (Revitalift Clinical, Fluide Anti-UV FPS 50+, 50 ml, €19.99), Garnier PureActive (Fluide Anti-Imperfections Anti-UV Quotidien Invisible + Matifiant SPF 50+, 40 ml, €12.15) or Nivea (Expert Filler Cellular Soin Fluide Anti-UV Quotidien SPF 50+, 30 ml, €19.99).
Because this is one of the new features of 2025, these “UV coats” appear in supermarkets in the face care lines, rather than in the sun care lines. A marketing initiative, since 80% of premature signs of skin ageing are caused by UV rays 365 days a year, so why limit ourselves to summer and beach suncare?
Sun protection is still often perceived as being reserved for sunny days or prolonged outdoor activities.
And yet, all year round, the risk …
