This is the year when all the brands got the word out to make us wear SPF, not only on vacation, but also every day in the city… The American way! But the French are not the Americans, even if they are moving towards the daily application of an SPF, at least during the summer period! To be continued…
Supergoop! is a U.S. brand founded by Holly Thaggard in 2005 that promotes the benefits of SPF in everyday life… in fact, it’s its raison d’être.
Holy set out to change the way we think about sun protection by creating products with broad spectrum UV protection.
For example, the best-selling Unseen Sunscreen is a daily care product with a 100% invisible, lightweight texture that can be worn alone or as a makeup base while providing a natural, velvety finish to the skin.
Supergoop! is on a mission to change the conventional wisdom about SPF, including the perception that it is seasonal and not pleasant to apply to the skin.
The brand’s priority is to create sensorial cosmetic formulas that make wearing sun protection an accessible ritual for everyone, every day.
The lifestyle cosmetics brand entirely dedicated to SPF is arriving with great fanfare at Sephora with a wide range of products to suit all tastes.
From the consumer who prefers 100% mineral (Mattescreen SPF 30, 45ml, 41 €; Sheerscreen SPF 30, 45 ml, €41; Resetting Powder SPF 30, 100% mineral sunscreen powder, 4.25 g, €32) to the absolutely transparent gel (Unseen Sunscreen SPF 30, …
