Far from being undefined or hesitant, “blur” embodies a bold expression of freedom, a powerful and evocative statement.

Always ahead of the curve, Yves Saint Laurent Beauty has just unveiled its latest revolution for lips: The Inks Blur (€47, 10 shades), a liquid lipstick with a blurred matte finish and long-lasting wear.
This new type of lip ink offers a unique take on matte with a blurred “smoky” effect.
It captures the delicate balance between expression and precision, creating bold, vibrant color in a single stroke, with intense pigments for an ultra-thin film, light as a sfumato kiss that lasts up to 12 hours.
Inspired by ethereal couture fabrics such as lace and silk, which offer unparalleled freedom of movement to the body, it also allows the lips to move and express themselves effortlessly.
Enjoy intensely diffused colors from morning to night with a light, luxurious, cloud-like finish. Lips stay hydrated and protected for up to 24 hours thanks to a formula infused with 70% skincare, enriched with prickly pear from YSL Beauty’s Ourika Community Gardens, which preserves the skin’s barrier function.
And for perfect texture, the rounded edges of the generous applicator offer precise application for unparalleled comfort …