Following in the footsteps of LaNeige and K-Beauty, lip masks are establishing themselves as the leaders in lip care. These intensive, expert, and sensory treatments are fully in line with the current evolution of skincare, where each area deserves a specific response.
Long relegated to the background, lips are now recognized as an area requiring specific care. Lacking a hydrolipidic film and particularly sensitive to climatic variations and oxidative stress, they now have the same expectations as facial skin: targeted hydration, tolerance, lasting repair, and sensoriality.
Lip masks perfectly meet these needs.
The first of their kind, LaNeige products have become global benchmarks and cult favorites (one is sold every 10 seconds worldwide). Their success is based on creamy, non-sticky textures, often spectacular (bayadère stripes reminiscent of candy canes), appetizing flavors (cotton candy, red berries, strawberry cake, gummy bears, vanilla, etc.) and a high-performance formula (smoothing red berry complex, vitamin C, coconut oil, etc.) that acts as a cosmetic bandage during sleep, when the skin’s natural regeneration mechanisms are most active, to intensely restore the softness and comfort of the lips.
By enveloping the lips in a protective film that limits water loss, they promote skin repair and restore lasting suppleness. Upon waking, lips are visibly smoother, softer, and perfectly prepared for the day ahead.
The latest addition is the new Blue Lemonade fragrance (Lip Sleeping Mask Blue Lemonade, €24, 20g jar, limited edition), a combination of sweetness …
