Longevity is the buzzword of the moment, written in capital letters at the heart of the most innovative (and often the most luxurious!) anti-aging skincare products for fall! For the face (at Guerlain, Lancôme, Sisley, Skin Diligent, Nooance), as well as for the scalp (Olaplex).
The Art of better aging
Longevity is no longer just about living longer: today, it’s about living better, in good health, with skin that reflects this vitality. Silent inflammation, oxidative stress, protein balance, regulation of intercellular communication, genome protection, collagen loss, cellular slowdown… the markers of aging are increasingly well identified—and, more importantly, they can be slowed down or even rebalanced through targeted solutions.
It is now possible to act at the very source of cellular aging. The latest advances in longevity research have highlighted a set of 12 biological mechanisms (known as “longevity pathways”) that determine the aging process of cells.
This is the observation made by Guerlain, which with Orchidée Impériale 6G, the Longevity Cream (50 ml, €490, normal or rich texture, refill 50 ml, €398), concentrates all the life force of the Vanda coerulea orchid (cultivated in the Tianzi exploratory reserve in Yunnan, China, where the brand has supported an important reforestation and orchid reintroduction program since 2011) to revive cellular youth at its root.
The Longevity Cream (sixth generation of this exceptional treatment), the result of 20 years of research into cellular longevity, is capable of activating nine longevity pathways (genome protection, epigenetic …
