A skincare formula, an “Infinity Loop” brush, designer packaging… Right on trend, this new mascara, offering extreme length and definition, is also available in three formats (mini, medium or normal).
Vertigo Lift, Extreme Length and Defined Volume Mascara is the latest make-up innovation from Giorgio Armani (10 ml, €42, availability: March 31, 2025).
It gives lashes sculpted definition, extreme length (up to +70%, instrumental test on 25 volunteers) and clean volume, thanks to a skincare-inspired formula that combines softening active ingredients, fixing agents and lightweight waxes. Imperceptible, you can’t feel it on your lashes.
The Infinity Loop brush is specially designed to hold just the right amount of formula for sculpted, clump-free length.
It reaches every lash, from the shortest to the longest. The impact is striking, with no excess clumping or drooping.
Whether you want to create soft, natural lashes or a bold, captivating look, this mascara leaves lashes longer, nourished and perfectly separated.
Its spectacularly shaped premium packaging echoes the mascara’s sculpting effect. The elongated, sculpted, reflective black case is a veritable object of desire!
And it has the good idea of being available in three formats, in addition to the vente format, a 4-ml Midi Size (€20) and a 2-ml Mini (price not communicated).
