What is a natural cosmetic? Due to the lack of any official definition, it is an elusive concept, somewhat similar to a disparate catch-all. However, the natural cosmetic is also a growing demand from the consumers. Thus, it will now have its own logo, after an information released on 10 September 2013 by Cosmebio. One more, once more?
“During the ten years since Cosmebio has existed,” Samuel Gabory, its President, said as a preamble, “the organic cosmetic concept has changed. It is the right answer for a specific customers base, but the market is moving and changing. Natural is a concept that the consumer is concerned about nowadays.” This request for naturalness has a strong influence on the market, for consumers who are not always attracted by organic products.
Based on that observation, the association for an organic and environment-friendly cosmetic has started the thinking process that led to this new logo.
A request for natural things
“Among the consumers attracted by the natural cosmetic,” Betty Santonnat, the Cosmebio Development Manager explained, “there are two categories: the ‘dark greens’ and the ‘light greens’. The dark greens are the pioneers of organic, well-informed and convinced consumers. The light greens are newly-converted consumers, attracted by naturalness, but losing their guideposts.”
Right to say that, as of now, it is a complex task to give a definition of a natural cosmetic. None is present in regulatory texts, and the standard in progress on this topic, forecast in 2014, will likely not be published then.
No definition, that means …
