Artificial intelligence is no longer content with answering general questions: it is now establishing itself as a true ally in the beauty journey. According to the latest beauty report by Klarna (digital bank and flexible payment platform), younger generations are increasingly adopting AI tools.
Carried out in September 2025 with the research agency Appinio, Klarna’s Beauty Report 2025 is based on a survey of a representative sample of 1,000 French women aged 18 and over.
The study reveals that 27.5% of French women have already used an AI tool to obtain beauty advice. Their expectations are varied and very specific:
• 10.3% want to better understand product formulations
• 9.4% are looking for personalized recommendations for their skincare or haircare routine
• 8.5% want targeted advice for skin issues (acne, dryness, sensitivity)
Connected generations and smart shopping
Young consumers are particularly enthusiastic: 59.7% of 18-24 year olds (compared to 47.8% of the general population) would like to use an AI shopping assistant to follow beauty trends and compare prices.
32.4% of this same cohort say they discovered a product online and then used AI to find a cheaper alternative.
While only 6% of French women currently use AI to compare prices, 40.1% consider this feature to be the most useful in a beauty shopping assistant. According to Klarna, this expectation is sure to “permanently transform shopping habits.”
