Ecoresponsibility

Trends:Tech / Digital

AI: the new influencer for cosmetics brands

Two in three consumers worldwide use ChatGPT to search for products, according to a survey carried out in March 2026 by the market research firm Euromonitor. Unlike a traditional search engine, an artificial intelligence assistant only suggests a handful of products. To understand how a product is included in a selection, Euromonitor asked ChatGPT and Gemini 1,000 questions about scalp care in the UK and the US. The results were published on 7 October 2026.

Will AI transform the beauty industry?

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligence

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shopping

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Wednesday, April 19, 2017

Beauty: social networks influence 72% of consumers

Instagram and Facebook have published reports on the effect of their networks on how their users consume cosmetics. From the greatest brands to more m...

Wednesday, March 1, 2017

5 critical pillars to success for beauty brands online

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While beauty products may seem like the kind that shoppers would prefer to ‘try before they buy’, there’s growing digital engagement with the sector. ...

Wednesday, February 22, 2017

Connected beauty: 5 apps to decipher cosmetics

It is not always easy to know what our beauty products contain. Although brands must indicate the ingredients used on the packaging (INCI list), their...

Tuesday, November 29, 2016

Processing in our digital era

For a long time, the world of subcontracting amounted to execute, in the best conditions possible, the specifications transmitted by a main contractor...

Tuesday, November 15, 2016

Does e-commerce tell you all about cosmetics?

Shopping from home in a few clicks is increasingly more common, including to buy cosmetics. However, e-commerce does not always give you the informati...

Monday, November 14, 2016

Is your website compliant with regulations? (2/2)

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Terms of use, information on cookies, and personal data collection concern all websites, whether institutional or e-commerce websites. But in addition...

Monday, November 7, 2016

Is your website compliant with regulations? (1/2)

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Which requirements must a website publisher meet? What information must absolutely be made available to web users, whether on an institutional or e-co...

Wednesday, September 14, 2016

As social networks are redefining and outlining contemporaneous beauty practices, Amazon.fr has unveiled the results of a study conducted by Opinionwa...

Wednesday, July 27, 2016

Online sales: the winning union of storytelling and social networks

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To differentiate themselves, involve their consumers, and transform web users’ interest into sales and conversions, nothing better for companies than ...

Monday, July 25, 2016

Cosmetics and new technologies: what becomes of the data collected?

As connected cosmetics, which combine the Internet, new technologies, and products, are booming, multiple offerings are getting launched in this secto...

Wednesday, July 6, 2016

How cosmetics are purchased on the Internet

How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...

Tuesday, April 19, 2016

Digital beauty in Europe: attract consumers and win online

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A.T. Kearney, a leading global management consulting firm, publishes a study which identifies buyer groups as an opportunity to increase sales online....