Relaunched this year, the Pier Augé cosmetics brand intends to revive its pharmaceutical and scientific heritage, while embarking on a new phase of development. To understand the stakes involved in this return to the market, CosmeticOBS spoke to Marie Delporte, the brand’s General Manager.
CosmeticOBS: Can you tell us a little about the company’s history?
Marie Delporte: Pier Augé was created in the 60s by a pharmacist with a passion for science. He was very interested in the epidermis.
At the time, it was discovered that the skin was made up of proteins, carbohydrates, lipids, water and mineral salts. So he set about recreating this formula to enable the skin to regain its natural balance. This led to the development of what he calls the Dergyl method, an emulsion of targeted active ingredients designed precisely to restore this balance.
His very first skincare product was designed for his wife, who had very sensitive skin and couldn’t find any suitable product. So he formulated a cream for her, Ental Delicate, which still exists today.
The brand was then structured and developed. The first flagship store opened in Paris in 1967, accompanied by the creation of a beauty school. The brand’s reputation grew steadily, thanks in particular to partnerships such as that with Miss France for several years, and with Guy Laroche. Our demanding clientele has embraced our expert, results-oriented approach. What really sets Pier Augé apart is its scientific expertise. The founder was …
