What’s been happening over the last six months? In this “Retail” section of the summer Round-ups: the beauty industry is reinventing itself on all fronts. Online, generative AI is becoming a key feature of the shopping journey, and French consumers are demanding ever greater reassurance when it comes to payment. In-store, experience and emotion are becoming the key drivers of footfall. And everywhere, the same observation holds true: there is no longer a one-size-fits-all model; each market and each generation is shaping its own habits.
