Long perceived as simply cheap alternatives to branded products, “dupes” are now in the sights of the FEBEA. On the occasion of World Anti-Counterfeiting Day (June 4, 2025), the FEBEA, alongside the Union des Fabricants (UNIFAB), is warning of the dangers posed by these increasingly widespread cosmetic copies.
Make-up, perfumes, skincare… all segments are concerned. These products, often sold on non-EU platforms such as Temu or Shein, evade European standards. Lack of traceability, misleading labelling, prohibited substances: several recalls have already been issued by the French health authorities.
According to a C-Ways study carried out for the FEBEA in March 2025, 31% of French people have bought a dupe in the last 12 months. 96% of buyers are unaware of the risks involved.
The phenomenon primarily affects the younger generations, boosted by visibility on TikTok and soaring inflation. “These products are most often marketed in ignorance of European regulatory requirements, which are among the strictest in the world. They do not systematically mention the full list of ingredients, may present misleading origins or certifications, and are often manufactured outside any hygiene or quality control regulatory frameworks,” explains the FEBEA.
The Federation reminds us that it is not necessary to turn to counterfeits to gain access to cheap products. “Affordable French brands have always existed, while others are innovating (new formats, refillable bottles, lighter concentrations) to offer quality skincare at lower prices. These original products are always a guarantee of quality and safety.”
Faced with the …
