For the past 14 years, consultancy firm OC&C has been polling consumers around the world to find out which brands they prefer to visit according to certain criteria. The 2025 edition of this study gives pride of place to cosmetics brands in the French ranking.
To carry out this study, OC&C surveyed over 48,000 consumers worldwide, inviting them to rate the retailers they visited according to several key criteria (price, range, service, etc.), in order to establish a ranking of over 550 retailers.
Since 2010, 67 million evaluations have been collected.
Results
For France, OC&C has produced 12 thematic rankings in the form of top 10s.
Here are those in which we find cosmetics brands with the position of beauty retailers.
Value for money
Aroma-Zone (#1) and Yves Rocher (#4).
Quality
Aroma-Zone (#1), Marionnaud (#3) and L’Occitane (#7).
Wide choice of products
Aroma-Zone (#3).
Consumer-friendly offer
Aroma-Zone (#1), Nocibé (#4) and Yves Rocher (#6).
Easy access
Aroma-Zone (#2), Marionnaud (#7), Nocibé (#8) and Yves Rocher (#10).
Reliability
Aroma-Zone (#1), Marionnaud (#7), Yves Rocher (#8) and L’Occitane (#9).
Fun shopping experience
Aroma-Zone (#2).
Durability
Aroma-Zone (#2), Yves Rocher (#5) and L’Occitane (#6).
Customer service Yves Rocher (#2), Aroma-Zone (#3), Nocibé (#6) and L’Occitane (#9).
Loyalty program
Yves Rocher (#1), Marionnaud (#2), Nocibé (#3), Aroma-Zone (#4), L’Occitane (#7) and Sephora (#8).
Other findings
In addition to the various rankings, OC&C has identified a …
